Guerlain Brand Development Marketing Manager

Paris • France

Wednesday, January 22, 2025

Guerlain, a distinguished name in the realm of luxury fragrances and cosmetics since 1828, is renowned for its audacious creations and exceptional products. As part of the esteemed LVMH group, Guerlain is committed to maintaining its status as an iconic high perfumery and cosmetic house, surpassing competitors in exclusivity and innovation.

1. Contribute to the strategic and creative development of the marketing and business plans for the Premium Skincare franchises.
2. Conduct competitive analyses and studies to inform marketing strategies and identify development opportunities, including consumer trends and performance analyses.
3. Engage in creative brainstorming, conceptual writing, and iconographic research to support brand storytelling and marketing initiatives.
4. Prepare for major international events, including marketing plans, international meetings, and budget discussions.
5. Manage and animate the existing product portfolio, ensuring profitability and proposing new iterations.
6. Support the coordination and orchestration of 360-degree product campaigns, including briefing key stakeholders and overseeing asset production.
7. Monitor and allocate budgets effectively across product lines based on franchise priorities.
8. Analyze product line performance, market trends, and competition to identify potential action levers.
9. Drive inter-departmental projects to ensure timely and quality project delivery, identifying possible optimizations.
10. Propose solutions to reduce product time-to-market.
11. Manage a team of two individuals.

1. Bachelor's degree in Business or equivalent, with a preference for a Master's degree.
2. 5 to 7 years of experience in Marketing Development, preferably within the beauty or luxury sectors.

1. Creative thinking and conceptual intelligence with strong brand storytelling abilities.
2. Autonomous and organized, capable of managing multiple priorities proactively and effectively.
3. Agile, curious, and team-oriented with attention to detail and strong interpersonal skills.
4. Innovative with the ability to anticipate emerging trends in beauty, fashion, and art.
5. Fluent in French and English, with excellent written and verbal communication skills in both languages.
6. Knowledge of Asian markets, particularly China, is a significant advantage.

A minimum of 5 years in marketing development roles, ideally within the beauty or luxury industries.

Bachelor's degree in Business or equivalent, preferably a Master's degree.

The position offers a hybrid working mode, combining the flexibility of remote work with the collaborative environment of the Paris office.

Guerlain fosters a dynamic and transformative work environment, encouraging creativity and innovation. The company values proactive engagement and collaboration, with a focus on elevating its brand image and desirability in the luxury market.