Guerlain Assistant Marketing Manager

Singapore • Singapore

Tuesday, June 17, 2025

Guerlain, a venerable name in the luxury beauty sector, has been crafting artistic beauty from nature since 1828. As part of the prestigious LVMH group, Guerlain is renowned for its innovative approach to perfumes and cosmetics, consistently pushing the boundaries of sensory delight. The brand is committed to excellence and sustainability, offering a dynamic work environment that fosters creativity and professional growth.

1. Develop and execute comprehensive 360º marketing plans across all channels to achieve sell-out and increase market share.
2. Adapt global marketing guidelines for successful local product launches, ensuring return on investment.
3. Drive brand awareness and customer engagement through in-store activations, out-of-home events, and trade events.
4. Expand client network through partnerships and creative referral programs tailored to the local market.
5. Collaborate with agencies, vendors, and partners to ensure quality and cost-effectiveness in collateral planning and execution.
6. Define and implement trade plans aligned with business objectives to enhance brand image.
7. Manage marketing expenses, ensuring adherence to purchasing KPIs and vendor processes.
8. Plan and implement CRM activities to establish a premium customer base.
9. Develop local client strategies using market intelligence to improve customer flow and achieve ROI.
10. Create CRM action plans for customer recruitment and retention, identifying local partners and opportunities.
11. Monitor competitors' activities and consumer trends to provide insights to regional and global teams.
12. Prepare monthly business review reports and marketing presentations for retailers.
13. Collaborate with CRM intern for post-event insights and future rollout recommendations.

1. Minimum 5 years of marketing experience, preferably in FMCG or luxury beauty.
2. Degree in Business, Marketing, Communication, or a related field.

1. Strong marketing and communication skills focused on retail environments.
2. Excellent analytical and organizational skills with attention to detail.
3. Proficient stakeholder management skills.
4. Solution-oriented, self-motivated, and results-driven.
5. Ability to work cross-functionally and cross-culturally, building strong relationships.
6. Proven organizational skills to manage multiple demands and competing priorities.
7. Ability to work independently and collaboratively across different locations.

Minimum 5 years of marketing experience, preferably within FMCG or luxury beauty sectors.

Degree in Business, Marketing, Communication, or a related field.

The position offers a hybrid working model, allowing flexibility between remote and in-office work.

Guerlain fosters a culture of innovation and excellence, encouraging employees to explore creative solutions and contribute to the brand's legacy of luxury and sustainability. As part of the LVMH group, employees benefit from a collaborative environment that values diversity and professional development.