Guerlain Area Sales Manager

Guerlain is a historic French Maison specialising in perfume, skincare, makeup and spa excellence, known for heritage craftsmanship and refinement. The brand operates within the luxury division of a major luxury goods group (LVMH), offering roles that combine product expertise, retail activation and high standards of client experience.

1. Drive sell‑in and sell‑out performance across the assigned territory to meet or exceed targets set by the France sales leadership.
2. Negotiate commercial terms with billed accounts (pricing, markets, RFA) within the mandate provided by the commercial direction.
3. Prepare and submit monthly billing forecasts for billed accounts, ensuring adherence to annual forecasting commitments.
4. Plan and execute retail activations and trade marketing initiatives in conjunction with head office teams and by account (promotions, in‑store events, autonomous activations).
5. Conduct regular business reviews during store visits; analyse sell‑in, sell‑out, market share, rankings, stock levels and average basket to identify opportunities and risks.
6. Ensure product availability for launches and core leaders; negotiate appropriate launch stock and manage replenishment needs.
7. Train and coach retail teams on new launches, best‑sellers and brand DNA to elevate sell‑through and brand experience.
8. Implement and monitor merchandising standards and planogram compliance to maintain the Guerlain in‑store experience (Zero‑defect policy).
9. Build and maintain strong commercial relationships with store management to animate the Maison within distributor outlets and to negotiate in‑store initiatives.

1. First successful professional experience in a similar role within specialised retail or luxury distribution.
2. Proven negotiation skills and a client‑centric commercial approach.
3. Strong organisational skills with the ability to plan priorities and deliver to deadlines.
4. Ability to analyse sales data and produce concise, actionable business reviews and forecasts.
5. Driver's licence (Permis B) and willingness to travel across the assigned departments.
6. Availability to work retail sales days (Friday and Saturday).

1. Client‑focused selling
2. Territory sales development
3. Sales negotiation
4. Monthly sales forecasting
5. Business review and performance analysis
6. Trade marketing and retail activation
7. Merchandising and planogram compliance
8. Retail training and coaching
9. Excel
10. Word
11. Autonomy and proactivity
12. Excellent verbal communication
13. Adaptability

Entry‑level to early‑career: a first successful professional experience in specialised retail or a comparable commercial position within distribution is required.

Guerlain cultivates a Maison culture rooted in artisanal heritage, creative excellence and meticulous attention to sensory detail. The workplace favours commercial rigour paired with respect for brand DNA, cross‑functional collaboration and a dedication to exceptional client experiences.