Guerlain Area Sales Manager (Field Sales) - Contract

Guerlain is an iconic French luxury Maison renowned for perfumery, skincare, makeup and spa expertise. As part of a leading luxury conglomerate, the brand combines artisanal savoir‑faire with global retail and wholesale distribution, delivering highly curated client experiences across selective points of sale.

1. Drive sell‑out growth within the assigned territory and achieve commercial targets set by the France leadership.
2. Plan and execute regular store visits and sales days in accordance with the regional calendar; ensure visit frequency across clusters on non‑selling days.
3. Develop strong commercial relationships with key accounts and store teams to activate in‑store initiatives, negotiate local challenges and secure premium merchandising positions.
4. Coordinate and follow up on retailer activations in collaboration with head office teams (trade marketing, merchandising) and local commercial referents.
5. Conduct business reviews at each store visit, analysing sell‑out, market share, ranking by category, stock levels and average transaction values to identify opportunities and risks.
6. Ensure availability of products (launches and core ranges), escalate out‑of‑stocks and deliver product training to retail teams on launches, bestsellers and the Maison’s brand DNA.
7. Apply and enforce merchandising directives (planogram compliance, visual display standards) to maintain a 'zero‑defect' presentation of the Guerlain experience in points of sale.
8. Represent Guerlain’s brand image in‑store through impeccable personal presentation, brand knowledge and client‑centric communication.

1. First successful professional experience in specialised retail or cosmetics distribution; demonstrable field or store‑based experience preferred.
2. Proven commercial orientation with sound knowledge of retail KPIs, sell‑out analysis and negotiation techniques.
3. Strong organisational skills with the ability to plan territory visits and prioritise actions.
4. Excellent oral communication and presentation skills; ability to synthesize and report business information clearly.
5. Driver’s license (permis B) and willingness to travel across the assigned departments; availability for sales days on Fridays and Saturdays.

1. Sell‑out analysis
2. Merchandising
3. Trade marketing
4. Planogram compliance
5. Retail KPI analysis
6. Customer negotiation
7. Retail training and coaching
8. Excel
9. Word

Entry‑level / junior field role requiring a first successful professional experience in specialised retail or cosmetics distribution; proven exposure to in‑store sales or field visits is expected.

High school diploma (Baccalauréat) or equivalent; tertiary studies in business, commerce or luxury retail are advantageous.

Guerlain fosters a culture of craftsmanship, refinement and client obsession, valuing heritage alongside innovation. Employees are expected to uphold high standards of presentation and service while collaborating closely with regional and head‑office teams to bring the Maison’s experiences to life in retail environments.