Guerlain Area Retail Manager

Dubai • UAE

Tuesday, February 10, 2026

Guerlain, a prestigious name in the luxury perfumes and cosmetics sector, is part of a renowned conglomerate known for its commitment to excellence and innovation. As an employer, Guerlain offers a dynamic and enriching environment where creativity and passion are highly valued. The brand is dedicated to fostering a culture of growth and development, providing employees with opportunities to excel in their careers.

1. Develop and execute a comprehensive business plan and sales strategy to achieve company sales goals and profitability.
2. Implement strategies to enhance both sell-in and sell-out performance.
3. Ensure all accounts meet inventory and assortment requirements.
4. Conduct market analysis to anticipate developments and identify new opportunities, including account openings and space improvements.
5. Recommend distribution changes based on performance, brand image, and compliance with brand standards.
6. Monitor competition and market trends, communicating competitive promotional activities.
7. Regularly visit key account clients, with 40% to 50% of time spent traveling.
8. Negotiate inventory solutions and monitor client targets.
9. Ensure compliance of locations, negotiating spaces and reviewing architectural plans.
10. Negotiate advertising, promotional investments, and margins.
11. Manage P&L for accounts, establishing sales and investment budgets.
12. Monitor sell-in and sell-out activities, ensuring achievement of sales objectives and budgets.
13. Coordinate financial reporting and regularly review budgets with finance.
14. Negotiate and implement marketing plans for International Travel Retail markets.
15. Check profitability of marketing actions and forecast collateral needs for promotions.
16. Build and lead a team of Beauty Consultants, conducting monthly meetings to review targets and incentives.
17. Source, hire, develop, and retain talent.

1. Minimum of 5 years of relevant experience in retail or business development.
2. Fluency in English; proficiency in Arabic and French is advantageous.

1. Strong communication and negotiation skills.
2. Proficiency in retail sales techniques and business development.
3. Expertise in merchandising, including cleanliness, stock rotation, and inventory management.
4. Solid understanding of business commercials and P&L exposure.
5. Leadership and people management skills, with experience in building effective teams.
6. Service-oriented mindset with attention to detail and continuous improvement.

Minimum 5 years of relevant experience in retail or business development.

Guerlain offers a dynamic work environment with opportunities for growth and development, fostering a culture of creativity and excellence.

Guerlain prides itself on a culture that values creativity, innovation, and excellence. Employees are encouraged to grow and develop within a supportive and dynamic environment. The brand is committed to maintaining a workplace where passion and dedication are recognized and rewarded.