Guerlain Area Manager, Travel Retail

Tokyo • Japan

Wednesday, May 14, 2025

Guerlain, a prestigious brand within the LVMH Group, is renowned for its exquisite perfumes and cosmetics. As part of the world's leading luxury goods conglomerate, Guerlain offers unparalleled opportunities for professional growth and development. The brand is committed to excellence, innovation, and sustainability, making it a distinguished employer in the luxury sector.

1. Drive sales development and brand equity by achieving sales, market share, and profitability targets for Guerlain in the Japan Travel Retail sector.
2. Ensure implementation of brand plans within corporate guidelines, maintaining operational excellence and brand integrity.
3. Provide exceptional service to key clients, fostering strong and lasting relationships with Travel Retail players.
4. Identify and capitalize on new opportunities for profitable growth in key locations.
5. Negotiate trade terms, space, location, assortment, and pricing.
6. Ensure legal contracts are signed and terms and conditions are accurately mapped.
7. Provide monthly sell-out reports and market insights.
8. Manage P&L responsibilities, including preparation, presentation, and monthly reviews.
9. Oversee a team of 3 in Tokyo and 30 retail staff, driving strategic projects and cross-regional developments.
10. Implement and reclaim the 3-Axis Beauty positioning in line with product strategy.
11. Ensure execution of all touchpoints of 360 launch plans and review new launches performance.
12. Develop and implement a detailed sales/marketing plan per customer.
13. Monitor competitive activity and trends in markets, customers, products, prices, and channels.
14. Roll out the E-Retail strategy in compliance with Guerlain HQ processes.
15. Coordinate campaign executions and ensure timely content development.
16. Lead sustainability initiatives and discussions within the team.
17. Define and design the country's selective and productive distribution strategy.

1. Minimum 5 years of relevant experience in a similar role.

1. Strong negotiation and relationship-building skills.
2. Proficiency in managing P&L and financial acumen.
3. Ability to drive strategic projects and develop long-term relationships.
4. Expertise in marketing, merchandising, and retail strategies.
5. Competency in digital and e-retail strategies.
6. Leadership skills with a focus on team development and coaching.

Minimum 5 years of relevant experience in a similar role.

Guerlain offers a dynamic and supportive work environment with opportunities for professional growth and development within the LVMH Group.

Guerlain fosters a culture of excellence, innovation, and sustainability. The brand values its employees as ambassadors who embody and transmit its values to customers and colleagues alike. The workplace is collaborative, with a strong emphasis on personal and professional development.