Guerlain Area Manager

London • UK

Wednesday, February 18, 2026

Guerlain, a prestigious name in the world of luxury perfumes and cosmetics, is renowned for its commitment to craftsmanship, creativity, and elegance. As part of the esteemed LVMH group, Guerlain offers unparalleled opportunities for career growth and development within a global leader in luxury goods. The brand is dedicated to fostering a dynamic and inclusive work environment where innovation and excellence are at the forefront.

1. Monitor trading results daily, weekly, and monthly to ensure performance aligns with targets. Develop and deliver proposals to enhance performance.
2. Act as an Ambassador of Retail Excellence and utilize Retail Excellence tools.
3. Develop, coach, and manage a team of brand ambassadors to achieve a high-performance culture. Motivate and inspire the team to meet retail targets and progress in their career paths.
4. Lead by example in customer-centric practices and coach all Brand Ambassadors.
5. Recruit and retain exceptional talent, developing team skills and capabilities at both group and individual levels. Conduct regular team assessments and provide feedback.
6. Achieve area targets including retail sales, out-of-stock rates, and point of sale KPIs such as Average Basket Units and New Customers.
7. Implement company strategy and vision across the area, ensuring all retail partners are informed of brand ambitions and marketing plans.
8. Manage store visit frequency according to store categorization. Build strong relationships with key store and floor managers.
9. Ensure brand image is upheld by implementing marketing plans and merchandising guidelines in both Ambassador and non-Ambassador doors.
10. Build effective relationships with Head Office teams including marketing, sales, training, customer service, finance, and HR.
11. Train and coach retail partner staff on lifestyle products during each visit.
12. Manage temporary staff effectively.
13. Handle HR responsibilities including disciplinaries, absence, performance management, and completion of HR documents.

1. Minimum of 5 years of experience in a customer-facing role, with at least 2 years of team management experience.

1. Intermediate proficiency in Microsoft Office (Outlook, Excel, Word, PowerPoint).
2. Effective planning and organizational skills.
3. Ability to analyze and interpret retail results.
4. Flexibility and agility in a dynamic environment.
5. Proven people management experience.
6. Ability to drive retail results.
7. Self-motivated and results-driven.
8. Strong communication and interpersonal skills.
9. Solution-focused with the ability to adapt.
10. Confidence and influence at all levels.

A minimum of 5 years of experience in a customer-facing role, with at least 2 years in a managerial capacity.

Guerlain offers a comprehensive benefits package, including opportunities for career advancement within the LVMH group, a dynamic work environment, and exposure to a global luxury brand.

Guerlain fosters a culture of innovation, excellence, and inclusivity. The brand values creativity and craftsmanship, encouraging employees to bring their passion for luxury and exceptional fragrances to their roles. As part of the LVMH group, Guerlain provides a collaborative and supportive environment where career growth and personal development are prioritized.