Gucci Senior Direct-to-Consumer Business Manager

Shanghai • China

Tuesday, February 3, 2026

Gucci, a prestigious brand within the Kering Group, is renowned for its innovative approach to luxury fashion. As part of Kering, Gucci benefits from the conglomerate's global reach and commitment to sustainable and ethical practices. The brand is a leader in the fashion industry, known for its creativity and forward-thinking strategies.

1. Develop and implement weekly, monthly, and yearly sales targets and platform strategies in collaboration with the line manager.
2. Oversee store sales planning and operations, coordinating with performance media, digital product teams, UI/UX, digital merchandising, content management, logistics, CRM, and client services to achieve sales targets, KPIs, and enhance client experience.
3. Manage the daily operations of the third-party operation team to ensure exceptional guest experiences, adherence to standard operating procedures, and efficient task completion.
4. Collaborate with digital merchandising and content teams to optimize product assortment, digital assets, and stock management based on platform performance to improve conversion rates.
5. Work with communication and performance media teams to effectively target audiences and drive qualified traffic to the store, optimizing store traffic and revenue.
6. Coordinate with CRM, Analytics, and Client Services teams to oversee the consumer journey, ensuring excellent client experiences throughout.
7. Establish strategic partnerships with vendors to identify and develop business opportunities from multiple perspectives.
8. Manage third-party providers to ensure quality delivery with clear SOPs and KPIs, fostering outstanding teamwork across functions.
9. Monitor and analyze luxury market trends, competitor activities, and industry intelligence to inform strategic decisions.
10. Liaise with internal and external stakeholders, as well as global counterparts.

1. Proven experience in digital commerce or retail management within the luxury sector.
2. Strong understanding of digital marketing, merchandising, and customer relationship management.

1. Strategic planning and execution
2. Team leadership and management
3. Digital marketing and merchandising
4. Analytical and problem-solving
5. Excellent communication and interpersonal

Significant experience in managing direct-to-consumer operations, preferably within the luxury fashion industry.

Bachelor's degree in Business Administration, Marketing, or a related field.

Competitive benefits package including health insurance, retirement plans, and employee discounts.

Gucci fosters an inclusive and dynamic workplace culture that encourages innovation and creativity. Employees are empowered to challenge conventions and redefine luxury fashion, contributing to a vibrant and collaborative environment.