Gucci

Public Relations Assistant

Founded in Florence in 1921, Gucci is an iconic Italian luxury house known for its influential, innovative, and progressive designs. Under the creative direction of Sabato de Sarno, Gucci's creations are eclectic, bold, and modern, embodying the essence of Italian craftsmanship with a focus on quality and attention to detail.

1. Organize and oversee press shootings and special projects across all categories, including shopping, press follow-up, and showroom management.
2. Track editorial calendars and product press coverage to contribute to the press strategy.
3. Monitor French press activations and international influence using various tools for global and internal sharing.
4. Follow up on press and celebrity projects in collaboration with management.
5. Participate in special projects in France and host various guests at the showroom.
6. Assist in organizing local events and regional trips.
7. Manage press requests in collaboration with press officers.
8. Prepare and handle requests, shipments, and returns.
9. Organize tracking tools for shopping, releases, press and influence listings, and showroom fittings.
10. Create samples for new collections on FGPS.
11. Monitor daily press clippings with dedicated tools and intern assistance.
12. Maintain archives of all publications on the network and DMR platform.
13. Compile weekly and monthly press reviews for the international press team.
14. Manage the showroom.
15. Handle shipments in France and abroad, including proforma, DHL, UPS, etc.
16. Identify new French influence profiles.
17. Support the organization of French influence deliveries.
18. Assist with logistics for press, influence, and public relations events in France.
19. Conduct competitor benchmarking.
20. Manage pressing and alterations with the seamstress.

1. Bachelor's degree (Bac +3) in communication, public relations, or related fields such as CELSA, IFP, EFAP.
2. First experience in shopping coordination is essential.
3. Previous experience in a press department is mandatory (internship).
4. Proficiency in English.

1. Understanding of press dynamics and luxury fashion market specifics.
2. Ability to work proactively.
3. Organized with a sense of priorities and ability to meet deadlines.
4. Excellent interpersonal skills, diplomacy, and confidentiality.
5. Awareness of trends in the beauty industry.

A first experience in shopping coordination and a previous internship in a press department are required.

Bachelor's degree (Bac +3) in communication, public relations, or related fields such as CELSA, IFP, EFAP.

The position is based in Paris, reflecting Gucci's commitment to luxury and innovation. The workplace culture is dynamic, with a focus on creativity and excellence in craftsmanship.