Gucci Global Social Media Manager

Milan • Italy

Wednesday, October 15, 2025

Gucci, a prestigious name in the luxury fashion industry, is renowned for its innovative designs and cultural influence. As part of the Kering Group, Gucci benefits from the conglomerate's global reach and commitment to sustainability and creativity. The brand is dedicated to fostering an inclusive and dynamic work environment where diversity is celebrated and innovation thrives.

1. Define and implement Gucci’s global social media vision across fashion and beauty to enhance brand desirability and community growth.
2. Lead and inspire a high-performing global team, fostering creativity and accountability.
3. Ensure global consistency while empowering local adaptation of social media strategies.
4. Collaborate with senior leadership and key stakeholders to align and cascade strategies worldwide.
5. Oversee the editorial and publishing calendar across all major platforms including Instagram, TikTok, and YouTube.
6. Collaborate with Creative Direction and Art Direction to deliver exceptional content that embodies Gucci’s DNA.
7. Shape storytelling and narratives consistent with Gucci’s tone and aesthetics.
8. Identify emerging trends and new formats to keep Gucci at the forefront of digital culture.
9. Build authentic and inclusive engagement across global communities.
10. Partner with regional teams to tailor messaging for local relevance.
11. Monitor audience sentiment and support proactive brand protection.
12. Define and track KPIs for engagement, reach, and growth.
13. Analyze performance and share actionable insights with senior management.
14. Benchmark competitors to identify opportunities for impact and innovation.
15. Partner cross-functionally with Marketing, Communications, and other departments to amplify campaigns.
16. Build relationships with agencies and platform partners to drive innovation.
17. Oversee budget allocation and ensure efficient resource management.

1. 8+ years of experience leading social media for an international luxury, fashion, or beauty brand.
2. Proven record of developing impactful global strategies and culturally resonant campaigns.
3. Strong leadership skills with experience managing high-performing teams.
4. Deep understanding of luxury consumers and global digital culture.
5. Expertise in storytelling, content curation, and platform strategy.
6. Strong analytical skills with proficiency in social media analytics tools.
7. Excellent organizational, communication, and presentation abilities.
8. Fluent in English and Italian; additional languages a plus.
9. Passion for luxury, creativity, and digital culture.

1. Strategic vision and leadership
2. Team management and development
3. Content creation and storytelling
4. Analytical skills and data-driven decision making
5. Cross-functional collaboration
6. Cultural awareness and adaptability
7. Proficiency in social media platforms and tools

A minimum of 8 years in social media management within the luxury, fashion, or beauty sectors, with a proven track record of delivering impactful global campaigns.

Gucci offers a comprehensive benefits package, including health insurance, retirement plans, and employee discounts, alongside opportunities for professional development and career advancement.

Gucci is committed to creating a diverse and inclusive workplace where creativity and innovation are encouraged. The brand values diversity in all its forms, believing it enriches the workplace and fosters adaptability in a changing world.