Gucci Digital Copywriter

Milan • Italy

Wednesday, September 3, 2025

Gucci, a renowned name in the luxury fashion industry, is part of the Kering Group, which is known for its portfolio of prestigious brands. As an employer, Gucci is committed to fostering an inclusive and innovative environment that encourages creativity and diversity. The brand values individuals who can contribute to its legacy of excellence and forward-thinking fashion.

1. Craft and quality-assure product descriptions for the Gucci website, ensuring alignment with the brand's tone, product writing guidelines, and SEO best practices.
2. Collaborate with Merchandising teams to ensure product information is accurate, compelling, and sales-driven.
3. Partner with the Content team to create engaging copy that enhances the customer journey.
4. Maintain brand consistency across digital copy touchpoints in collaboration with the Editorial team.
5. Liaise with translation agencies or use internal tools to ensure high-quality translations.
6. Support the global digital strategy by developing or updating copy for ad hoc requests from worldwide and regional stakeholders.
7. Contribute to team collaboration and foster effective partnerships across Global Digital functions.

1. 4+ years of experience as a Digital Copywriter, Content Strategist, Linguist, or similar role within a luxury e-commerce or global digital organization.
2. Bachelor’s Degree in Writing, Communications, Journalism, or related field preferred.
3. Native-level English writing proficiency is preferred; additional languages are a strong advantage.

1. Proven ability to write precise and brand-aligned copy for the luxury goods market.
2. Meticulous attention to detail.
3. Ability to thrive in a fast-paced, commercial-focused environment.
4. Passion for digital copy processes around products and user experience.

4+ years in a similar role within luxury e-commerce or a global digital organization.

Bachelor’s Degree in Writing, Communications, Journalism, or related field preferred.

Gucci offers a dynamic work environment that encourages professional growth and development, alongside a commitment to diversity and inclusion.

Gucci's workplace culture is characterized by inclusivity, freedom of self-expression, and innovation. The company values diversity in all its forms and believes it enriches the workplace, fostering an environment where talent can thrive individually and collectively.