Gucci Digital Copywriter

Milan • Italy

Tuesday, June 24, 2025

Gucci, a distinguished name in luxury fashion, is part of the esteemed Kering Group, a global leader in apparel and accessories. Renowned for its innovative designs and commitment to quality, Gucci offers a dynamic and inclusive workplace where creativity and diversity are celebrated. As an employer, Gucci is dedicated to fostering an environment that encourages professional growth and personal expression, making it an ideal destination for those passionate about fashion and digital innovation.

1. Write and quality-assure product descriptions for the Gucci website, ensuring alignment with the brand's tone of voice, product writing guidelines, and SEO best practices.
2. Collaborate with Merchandising teams to ensure product information is accurate, compelling, and sales-driven.
3. Partner with the Content team to create engaging copy that supports a seamless and inspiring customer journey.
4. Maintain brand consistency across digital copy touchpoints in collaboration with the Editorial team.
5. Act as a liaison with the translation agency or leverage internal tools to ensure high-quality translations.
6. Support the global digital strategy by developing or updating copy for ad hoc requests from worldwide and regional stakeholders.
7. Contribute to team collaboration and foster effective partnerships across Global Digital functions.

1. 4+ years of experience as a Digital Copywriter, Content Strategist, Linguist, or similar role within a luxury e-commerce or global digital organization.
2. Bachelor’s Degree in Writing, Communications, Journalism, or related field preferred.
3. Passion for digital copy processes around products and user experience.
4. Proven ability to write precise and brand-aligned copy for the luxury goods market.
5. Meticulous attention to detail and ability to thrive in a fast-paced, commercial-focused environment.
6. Native-level English writing proficiency is preferred; additional languages are a strong advantage.

1. Exceptional writing and editing skills.
2. Strong understanding of SEO best practices.
3. Ability to collaborate effectively with cross-functional teams.
4. Attention to detail and accuracy in all tasks.
5. Proficiency in managing multiple projects simultaneously.

A minimum of four years in a digital copywriting or content strategy role within a luxury e-commerce or global digital organization.

Bachelor’s Degree in Writing, Communications, Journalism, or related field preferred.

Gucci offers a competitive benefits package, including opportunities for professional development, a dynamic work environment, and a commitment to diversity and inclusion.

Gucci fosters a culture of inclusivity, innovation, and creativity, encouraging employees to express their individuality while contributing to the brand's legacy. The company values diversity in all its forms and is committed to building a workforce that reflects this belief. Employees are encouraged to dream, innovate, and make a meaningful impact in the fashion world.