Gucci Digital Copywriter

Milan • Italy

Friday, May 23, 2025

Gucci, a prestigious name in the luxury fashion industry, is renowned for its innovative designs and commitment to quality. As part of the Kering Group, Gucci benefits from the resources and global reach of one of the world's leading luxury conglomerates. The brand is dedicated to fostering a diverse and inclusive workplace, valuing creativity and individuality as key components of its success.

1. Craft and ensure the quality of product descriptions for the Gucci website, aligning with the brand's tone, writing guidelines, and SEO best practices.
2. Collaborate with Merchandising teams to ensure product information is accurate, compelling, and sales-driven.
3. Partner with the Content team to create engaging copy that enhances the customer journey.
4. Maintain brand consistency across digital copy touchpoints in collaboration with the Editorial team.
5. Act as a liaison with translation agencies or utilize internal tools to ensure high-quality translations.
6. Support the global digital strategy by developing or updating copy for ad hoc requests from worldwide and regional stakeholders.
7. Contribute to team collaboration and foster effective partnerships across Global Digital functions.

1. 4+ years of experience as a Digital Copywriter, Content Strategist, Linguist, or similar role within a luxury e-commerce or global digital organization.
2. Bachelor’s Degree in Writing, Communications, Journalism, or related field preferred.
3. Passion for digital copy processes around products and user experience.
4. Proven ability to write precise and brand-aligned copy for the luxury goods market.
5. Meticulous attention to detail and ability to thrive in a fast-paced, commercial-focused environment.
6. Native-level English writing proficiency is preferred; additional languages are a strong advantage.

1. Exceptional writing and editing skills.
2. Strong understanding of SEO best practices.
3. Ability to collaborate effectively with cross-functional teams.
4. Attention to detail and commitment to quality.
5. Proficiency in managing multiple projects simultaneously.

A minimum of 4 years in digital copywriting or a related field within luxury e-commerce or a global digital organization.

Bachelor’s Degree in Writing, Communications, Journalism, or related field preferred.

Gucci offers a dynamic work environment with opportunities for growth and development, alongside a commitment to diversity and inclusion.

Gucci fosters a culture of inclusivity, creativity, and innovation. The brand values diversity in all its forms and encourages employees to express their individuality and talents. As part of the Kering Group, Gucci is committed to adapting to a changing world and providing a supportive environment for its workforce.