Gucci Consumer Campaigns Specialist

Gucci, a prestigious name in the luxury fashion industry, is part of the Kering Group, a global leader in apparel and accessories. As an employer, Gucci is renowned for its commitment to fostering a diverse and inclusive workplace, where creativity and innovation are at the forefront. The brand values its employees as integral contributors to its storied legacy and future growth.

1. Innovate and enhance Gucci’s contact and content strategy through engaging, market-relevant campaigns to amplify brand messages and drive customer engagement and sales.
2. Oversee end-to-end campaign orchestration, ensuring high standards of quality, timeliness, and brand alignment.
3. Serve as a strategic partner to regional and global teams, ensuring campaign consistency and local relevance while maintaining brand integrity.
4. Drive personalization at scale across multiple communication channels tailored to specific markets.
5. Collaborate with Digital Marketing, Merchandising, Client Services, and other stakeholders to ensure campaign integration and alignment.
6. Stay informed of industry trends in CRM, personalization, and digital communication to evolve Gucci’s campaign approach.
7. Utilize data and client segmentation to inform campaign strategy and implement A/B testing for optimization.
8. Monitor and analyze campaign performance using CRM and analytics tools to identify trends and opportunities for optimization.
9. Lead campaign activities with a performance-driven mindset, fostering creativity and continuous improvement.

1. Bachelor’s degree in Marketing, Communications, Business, or a related field.
2. Minimum of 5 years of relevant digital or campaign management experience within fashion or related industries.

1. Proficiency in managing and interpreting analytics data to inform decisions.
2. Excellent project management, interpersonal, and communication skills.
3. Creative and analytical mindset, blending storytelling with data-driven precision.
4. Ability to balance global brand consistency with local cultural sensitivity.
5. Strong sense of aesthetics and understanding of luxury consumer behavior.
6. Customer-centric mindset.
7. Excellent Excel and PowerPoint skills.
8. Fluency in English (written and spoken).
9. Experience with Salesforce Marketing Cloud or similar platforms is a plus.

A minimum of 5 years of relevant digital or campaign management experience within fashion or related industries.

Bachelor’s degree in Marketing, Communications, Business, or a related field.

Gucci offers a dynamic work environment with opportunities for professional growth and development. Employees are part of a global community that values diversity and inclusivity.

Gucci fosters a culture of inclusivity, freedom of self-expression, and innovation. The company is committed to building a diverse workforce and believes that diversity enriches the workplace, opening up opportunities for talent expression and adaptation to a changing world.