Groupe Les Échos-Le Parisien Web Content Writer Intern

The Groupe Les Echos - Le Parisien, a media subsidiary of the LVMH Group, is a leading entity in the French media landscape, reaching 25 million individuals monthly. With a workforce of 1,600, including 700 journalists, the group is renowned for its commitment to quality and innovation. It operates across various sectors including economic press, general daily press, financial information, arts and culture, events, and corporate services. The group is also dedicated to fostering a more responsible society through its strategic initiatives.

1. Compose articles in the form of deals or product selections, ensuring stylistic richness and adherence to SEO best practices.
2. Adapt the tone and style of content according to the objectives and editorial guidelines of Le Parisien's Buying Guide.
3. Enhance content with visuals, internal linking, and tracked links.
4. Propose creative ideas to enrich content and develop innovative formats such as videos, infographics, and audio.
5. Utilize AI to optimize content creation and improve efficiency in achieving objectives.
6. Collaborate closely with commercial teams.
7. Analyze performance metrics such as traffic, click-through rates, average basket size, and generated revenue.
8. Integrate content within the Arc Publishing CMS.
9. Conduct competitive and industry analysis.

1. Enrolled in a Master's program in communication, marketing, or journalism.
2. Passion for web writing, AI, and e-commerce.

1. Excellent writing skills with impeccable spelling.
2. Proficient in grammar, syntax, and typography standards.
3. Expertise in web writing, CMS, and SEO optimization techniques.
4. Knowledge and interest in AI and large language models.
5. Familiarity with affiliate marketing and content-to-commerce strategies is preferred.

Entry-level position suitable for beginners.

Master's degree in progress in communication, marketing, or journalism.

Opportunity to work with a leading media group and gain hands-on experience in digital content creation and strategy.

Groupe Les Echos - Le Parisien fosters a culture of excellence and innovation, with a strong emphasis on quality and responsible engagement. The workplace is dynamic, encouraging creativity and collaboration across teams.