Groupe Les Échos-Le Parisien Senior Market Research Analyst

Paris • France

Tuesday, January 7, 2025

OpinionWay, a prominent player within the Groupe Les Echos Le Parisien, is renowned for its innovative approach to market research. The organization is structured into specialized departments, including the Media Department, which provides strategic insights to media entities. As part of a larger conglomerate, OpinionWay benefits from the extensive resources and industry influence of its parent company.

1. Mentor and support junior analysts, interns, and trainees.
2. Implement and manage research projects, including ad hoc, standardized, and barometer studies.
3. Draft comprehensive questionnaires.
4. Prepare and oversee fieldwork across various methodologies (online, telephonic, face-to-face).
5. Define data processing plans and ensure data accuracy.
6. Oversee the production of deliverables, analyze results, and craft compelling narratives.
7. Participate in the oral presentation of findings.
8. Coordinate closely with clients, internal teams, and external vendors to ensure project success.

1. Bachelor's or Master's degree in Business, Marketing, or a related field.
2. 2 to 5 years of experience in marketing research, preferably in media, communication, technology, or services sectors.

1. Strong team collaboration and client relationship skills.
2. Excellent organizational and multitasking abilities.
3. Proficiency in data analysis and the ability to translate data into actionable insights.
4. Fluency in English, both written and spoken.

Minimum 3 years of experience in marketing research, with a focus on media, communication, technology, or services sectors.

Bachelor's or Master's degree in Business, Marketing, or a related field.

The role offers a collaborative and supportive work environment within a human-sized company, fostering professional growth and camaraderie.

OpinionWay prides itself on maintaining a cohesive and warm atmosphere, encouraging cross-departmental collaboration and innovation. The team is dedicated to delivering hybrid solutions that align with the evolving digital and AI-driven landscape.