Groupe Les Échos-Le Parisien Senior Market Research Analyst

Paris • France

Monday, January 27, 2025

OpinionWay, established in 2000, is a trailblazer in the digitalization of market research, consistently redefining industry standards through innovation, expertise, and a global outlook. As a member of the Groupe Les Echos Le Parisien, OpinionWay offers a dynamic environment for professionals seeking to contribute to cutting-edge marketing solutions. With a presence across five continents, including France, Morocco, Poland, and Côte d'Ivoire, the company is committed to delivering precise and tailored insights to brands and organizations striving for distinction in an increasingly competitive market. OpinionWay is an active member of Esomar and has been ISO 20252:2019 certified by AFNOR since 2009, with a Silver EcoVadis rating since 2017, placing it among the top 15% of companies for environmental and social performance.

1. Implement functional project setups (ad hoc, barometric) internally and in collaboration with clients.
2. Draft comprehensive questionnaires.
3. Prepare and oversee fieldwork (online, telephonic).
4. Define data processing and ensure data verification.
5. Produce reports, analyze data, and craft compelling narratives from results.
6. Participate in presenting findings to stakeholders.

1. Bachelor's degree +4/+5 in Business School, Master's or Specialized Master's in Marketing.

1. Proficiency in quantitative research methodologies.
2. Fluency in English, both written and spoken.
3. Strong analytical and synthesis skills.
4. Intellectual curiosity and attention to detail.
5. Ability to work collaboratively in a team environment.

A minimum of 3 years of experience in quantitative research, preferably acquired in a research institute.

Bachelor's degree +4/+5 in Business School, Master's or Specialized Master's in Marketing.

The role offers a hybrid working model, allowing for a balance between remote and in-office work, fostering flexibility and work-life balance.

OpinionWay fosters a culture of innovation and collaboration, encouraging intellectual curiosity and a commitment to excellence. The company values diversity and inclusion, providing a supportive environment where employees can thrive and contribute to impactful market research solutions.