Groupe Les Échos-Le Parisien Qualitative Research Director – Beauty/Luxury

Paris • France

Tuesday, July 1, 2025

OpinionWay, established in March 2000 in France, is a trailblazer in the digitalization of marketing and opinion research. As part of the Groupe Les Echos Le Parisien, OpinionWay is renowned for its innovative approaches in qualitative and quantitative studies, serving clients across the globe from its bases in France, Morocco, Poland, and Côte d'Ivoire. The company is a proud member of Esomar and holds the ISO 20252 certification from AFNOR since 2009, with a Silver rating from EcoVadis for its environmental and social performance.

1. Lead the commercialization and execution of qualitative research studies in the beauty and luxury sectors, both domestically and internationally.
2. Manage a portfolio of clients, developing and presenting tailored research proposals.
3. Oversee the entire research process, including qualitative fieldwork, analysis, and presentation of findings.
4. Collaborate with specialized teams, including quantitative research and social media analytics, to deliver comprehensive insights.
5. Drive innovation within the company’s research methodologies.

1. Master's degree in Marketing, Communication, or related fields such as social sciences, semiotics, or business.
2. Minimum of 6-8 years of experience in a marketing research institute, particularly in beauty and luxury sectors.

1. Proficiency in various qualitative research methodologies, including face-to-face interviews, focus groups, and online research.
2. Strong analytical and synthesis skills.
3. Excellent communication and presentation abilities in both French and English.
4. Advanced proficiency in Microsoft Office, especially PowerPoint.
5. Ability to work collaboratively with cross-functional teams.

Minimum of 6-8 years in a marketing research institute, with a focus on beauty and luxury sectors.

Master's degree in Marketing, Communication, or related fields.

€50,000 to €70,000, depending on experience and qualifications.

Competitive salary with opportunities for career advancement within a dynamic and innovative company.

OpinionWay fosters a culture of innovation and agility, encouraging employees to contribute to the development of cutting-edge research methodologies. The company values collaboration, diversity, and a commitment to environmental and social responsibility.