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Groupe Les Échos-Le Parisien Marketing Analyst Intern
Groupe Les Echos - Le Parisien, a subsidiary of LVMH, is a distinguished media entity reaching 25 million French citizens monthly. With a workforce of 1,600, including 700 journalists, the group is renowned for its commitment to quality and innovation. It holds a leadership position across various markets, including economic press, general daily press, financial information, arts and culture, events, and corporate services.
- Participate in the conceptualization and execution of audience segments within the digital monetization team.
- Analyze data to enhance audience understanding.
- Collaborate with the advertising and subscription departments to analyze and create audience targeting for media sites.
- Optimize audience segments to improve campaign performance.
- Recommend new segments based on audience insights.
- Bachelor's degree (Bac+3/4) in Marketing, Communication, or a related field with a specialization in Media or e-Business.
- Proficiency in Microsoft Office Suite.
- Familiarity with Google advertising tools is advantageous.
- Strong interest in media, advertising strategies, and audience targeting.
Entry-level position suitable for recent graduates or those with limited experience.
Bachelor's degree in Marketing, Communication, or related field.
Opportunity to work within a leading media group with exposure to various aspects of digital marketing and audience analysis.
Groupe Les Echos - Le Parisien fosters a culture of quality and innovation, encouraging collaboration and forward-thinking in the media landscape.