Groupe Les Échos-Le Parisien Junior SEO Project Assistant
The Groupe Les Echos – Le Parisien, a media subsidiary of LVMH, is a prominent player in the French media landscape, reaching 25 million French citizens monthly. With a team of 1,600 employees, including 700 journalists, the group is renowned for its commitment to quality and innovation. It holds a leadership position in various markets such as economic press, general daily press, financial information, arts and culture, and event management. The group is dedicated to fostering a more responsible society through informed and engaged citizenship.
- Conduct audits and plan web marketing actions focusing on acquisitions, behaviors, and conversions.
- Analyze site performance and key performance indicators using tools like Google Analytics, Xiti, and Search Console.
- Plan tasks using project management tools such as Jira.
- Participate in developing visibility strategies for websites, including SEO partner identification and link management using Ahrefs, SEObserver, and Babbar.tech.
- Contribute to the audience strategy, both on-site and off-site SEO.
- Execute and monitor implemented actions, including natural referencing, sponsored links, and partnerships.
- Create traffic and ROI-oriented dashboards using Google Data Studio.
- Manage SEO partnerships and maintain communication with partners.
- Measure and analyze the results of deployed actions, creating weekly and monthly performance reports.
- Support editorial teams in optimizing content and producing strategic content using YourTextGuru and Google Trends.
- Assist marketing teams in establishing partnerships and cross-functional projects.
- Collaborate with technical teams to implement SEO recommendations.
- Conduct ongoing research on digital innovations and trends to enhance the brand's innovation strategy.
- Bachelor's degree (Bac +3) from a business school or university with a specialization in Web Marketing or E-business.
- Strong analytical and synthesis skills with the ability to propose solutions and switch quickly between projects.
- Excellent writing skills with impeccable syntax and spelling.
- Creative, curious, and dynamic with a digital culture and a natural affinity for the web.
- Proficient in IT tools and Microsoft Office Suite.
- Knowledge of Google tools is a plus.
Entry-level position suitable for beginners.
Bachelor's degree in Web Marketing or E-business.
The position offers a formative experience with diverse and enriching missions, coupled with supportive and empowering supervision in a dynamic and friendly environment.
Groupe Les Echos – Le Parisien is committed to diversity and inclusion, actively supporting the employment of individuals with disabilities and fostering a responsible society.
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