Groupe Les Échos-Le Parisien Group Leader - Marketing Services

Paris • France

Friday, October 17, 2025

OpinionWay, a part of the esteemed Groupe Les Echos Le Parisien, is a leader in market research, offering innovative solutions across various sectors including telecommunications and mobility. The company is renowned for its dynamic teams and a collaborative work environment that fosters professional growth and development.

1. Ensure the successful implementation of research initiatives, supporting study managers in their tasks.
2. Utilize expertise to develop questionnaires, sampling plans, analyses, and deliverables.
3. Engage in client relations from briefing to results presentation.
4. Mentor and support the professional development of study managers.
5. Participate in project briefing and drafting.
6. Manage client relationships.
7. Oversee the execution of studies.
8. Contribute to the production of study reports.
9. Analyze and craft narratives from results.
10. Present or co-present findings to clients.

1. Training in quantitative studies or significant experience in the field.
2. Experience in supervising study managers.
3. Organized and curious with a capacity to handle unforeseen challenges.
4. Experience in B2B studies is advantageous.
5. Proficiency in English, both written and spoken, is a plus.

1. Expertise in quantitative research methodologies.
2. Strong leadership and mentoring abilities.
3. Excellent organizational skills.
4. Proficiency in client relationship management.
5. Advanced analytical and storytelling skills.

A minimum of 5 years of experience in quantitative research, with a history of managing study teams.

OpinionWay offers a conducive work environment that encourages exchange, initiative, and autonomy, along with opportunities for skill development and new learning.

The company prides itself on a human-sized department with dynamic teams and a warm atmosphere. It emphasizes training on new AI tools and facilitates daily tasks to allow teams to focus on analysis and strategic insights.