Groupe Les Échos-Le Parisien Digital Analyst Intern

The Groupe Les Echos – Le Parisien, a media subsidiary of the LVMH Group, commands a leading position in several markets, including economic press, general daily press, financial information, arts and culture, and event management. With a workforce of 1,600 employees, including 700 journalists, the group is committed to quality and innovation. It aims to foster a more responsible society by informing, mobilizing, and supporting citizens and businesses.

1. Analyze website performance and key performance indicators using measurement tools such as Piano Analytics.
2. Automate, produce, and analyze audience dashboards, including weekly and monthly reports, and participate in brand committees using Looker Studio.
3. Contribute to the technical implementation and testing of web analytics tools, enrich tracking, and ensure its stability and reliability.
4. Participate in requirements gathering, KPI definition, and the development of tagging plans for new pages, sections, sites, and applications.
5. Administer and manage digital analytics tools and support internal teams in their use.
6. Monitor, analyze, and propose A/B tests to optimize customer journeys using AB Tasty.
7. Conduct analyses on user behavior and site performance, providing optimization recommendations.
8. Perform competitive analysis and monitor digital usage trends and best practices.
9. Plan tasks for the Analytics team using Jira.
10. Maintain a constant watch on innovations and digital trends in analytics and AI.

1. Bachelor's degree in commerce, statistics, or a related field, or a higher university degree in media, web, or marketing.
2. Passion for the web and a strong digital culture.
3. Organized with project management skills for cross-functional team collaboration.
4. Demonstrated rigor and intellectual curiosity.
5. Analytical mindset with strong writing and summarization skills.
6. Affinity for numbers and data analysis.

1. Proficiency in web analytics tools such as Google Analytics and Piano Analytics.
2. Advanced Excel skills, including formulas, pivot tables, and lookup functions.
3. Basic knowledge of SQL.
4. Strong analytical and problem-solving skills.
5. Excellent communication and interpersonal skills.

Entry-level position suitable for individuals with a passion for digital analytics and a foundational understanding of web analytics tools.

Bachelor's degree in commerce, statistics, media, web, or marketing.

Opportunity to work within a leading media group with exposure to various digital analytics tools and methodologies.

The Groupe Les Echos – Le Parisien fosters a culture of innovation and responsibility, emphasizing quality and a commitment to fostering a more responsible society. The workplace encourages collaboration across various departments, promoting a dynamic and intellectually stimulating environment.