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Groupe Les Échos-Le Parisien Data Marketing Analyst Intern
The Groupe Les Echos - Le Parisien, a prominent media subsidiary of LVMH, serves 25 million French citizens monthly. With a workforce of 1,600, including 700 journalists, the group is renowned for its commitment to quality and innovation. It holds a leading position across various markets, including economic press, general daily press, financial information, arts and culture, and event management.
- Participate in the development and execution of audience data segments.
- Analyze group data to enhance audience understanding and data monetization.
- Collaborate with the advertising and subscription departments to identify and create audience segments from first-party data for advertising targeting strategies.
- Analyze and optimize audience segments to improve campaign performance.
- Recommend new segments based on audience data insights.
- Contribute to the development of new data or AI projects and products for various departments.
- Bachelor's degree (Bac+3/4) in a relevant field such as Business, Communication, or Marketing with a specialization in Media or e-Business.
- Proficiency in Microsoft Office Suite.
- Familiarity with Google advertising tools is advantageous.
- Strong interest in AI tools and the ability to recommend their usage.
- Motivation for data analysis and targeting strategies.
No prior experience required; suitable for beginners.
Bachelor's degree (Bac+3/4) in Business, Communication, or Marketing.
Opportunity to work within a leading media group and gain hands-on experience in data marketing and AI projects.
Groupe Les Echos - Le Parisien fosters an innovative and quality-driven work environment, encouraging collaboration across departments to achieve excellence in media and data solutions.