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Groupe Les Échos-Le Parisien Assistant Product Manager
The Groupe Les Echos – Le Parisien, a media subsidiary of LVMH, reaches 25 million French citizens monthly. With a workforce of 1,600, including 700 journalists, the group is renowned for its commitment to quality and innovation. It holds a leadership position across various markets, including economic press, general daily press, financial information, arts and culture, and event management.
- Participate in the implementation of acquisition and retention strategies for paid subscriber bases across multiple channels for the brands Connaissance des Arts and Historia.
- Manage print acquisition channels, including mailing briefs, creative feedback, operational follow-up, and coordination with service providers.
- Assist in monitoring subscription collectors.
- Oversee digital acquisition channels, including email campaigns and paid digital campaigns on platforms like Facebook and Search.
- Update the subscription shop.
- Explore additional channels such as telemarketing and diversification strategies.
- Conduct re-subscription and anti-churn reporting and provide optimization recommendations.
- Contribute to weekly and monthly reporting for management.
- Assist in tracking promotional budget expenditures.
- Maintain relationships with the subscription management partner (GLI) to ensure proper implementation of offers.
- Currently enrolled in a BAC+5 level program (Business School/University)
- Professionalism and rigor
- Strong numerical aptitude
- Excellent communication skills
- Proficiency in Microsoft Office (Excel, PowerPoint)
- Familiarity with analytics tools
Entry-level position suitable for beginners.
Enrolled in a BAC+5 level program (Business School/University).
Opportunity to develop key skills in multi-channel product marketing and project management with significant autonomy.
The Groupe Les Echos – Le Parisien fosters a culture of responsibility, aiming to support the emergence of a more responsible society by informing, mobilizing, and supporting citizens and businesses. The group values democracy, environmental protection, and social inclusion.