Groupe Les Échos-Le Parisien Assistant Product Manager

Paris • France

Thursday, May 15, 2025

The Groupe Les Echos – Le Parisien, a media subsidiary of LVMH, reaches 25 million French citizens monthly. With a workforce of 1,600, including 700 journalists, the group is renowned for its commitment to quality and innovation. It holds a leadership position in various markets, including economic press, general daily press, financial information, arts & culture, and event management.

1. Assist product managers in developing and implementing multi-channel subscriber acquisition and retention strategies for the Le Parisien brand.
2. Create and monitor subscriber recruitment campaigns through print and digital channels, including emailing, display, social media, mailing, and telemarketing.
3. Develop creative briefs for external agencies.
4. Create sales support tools, such as sales pitches for telemarketing providers.
5. Monitor and analyze performance indicators related to portfolio, acquisition, and retention.
6. Design and execute email campaigns for special edition launches, including conception, targeting, result tracking, and recommendations.
7. Implement new customer retention actions with the CRM team, such as notifications and email campaigns.
8. Conduct competitive benchmarking.

1. Pursuing a higher education degree in Marketing or International Business (e.g., ESC, Business School).
2. Must be in an apprenticeship program for one year.

1. Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
2. Strong organizational and proactive project coordination skills.
3. Analytical mindset with a business and consumer sensitivity.
4. Strong numerical skills.
5. Excellent communication and interpersonal skills.

Entry-level position suitable for beginners.

Currently enrolled in a higher education program in Marketing or International Business.

Opportunity to develop key skills in multi-channel product marketing and project management with significant autonomy.

The workplace culture at Groupe Les Echos – Le Parisien is driven by a commitment to quality and innovation. Employees are encouraged to work autonomously and are supported in developing a strong business acumen and consumer sensitivity.