Givenchy Global CRM Manager

Givenchy is a leading Maison in luxury fashion and leather goods, recognised for its couture heritage and contemporary creativity. As part of the LVMH group, the brand operates within a global, multi-brand ecosystem that combines high standards of craftsmanship with an international commercial and digital footprint.

1. Define and lead the global CRM strategy to support acquisition, engagement and long-term retention, in close collaboration with Data, Clienteling and Digital Marketing teams.
2. Design and implement data-driven, highly personalized customer communication programs (one-to-one and one-to-many) across markets and channels.
3. Orchestrate end-to-end customer lifecycle journeys, automating and personalizing communications across boutiques, e‑commerce and digital touchpoints.
4. Drive the evolution and adoption of clienteling tools as a decision-support resource for retail teams.
5. Own the global outreach calendar and coordinate local execution of CRM campaigns and engagement initiatives, including market-specific platforms (WeChat, Line, Kakao).
6. Lead the deployment, governance and roadmap of Salesforce CRM and Salesforce Marketing Cloud in partnership with IT and the LVMH group.
7. Define project roadmaps and governance for CRM and clienteling projects, ensuring cross‑regional alignment and clear success metrics.
8. Partner with analytics resources to measure campaign performance, extract insights and identify optimisation levers.
9. Develop and deliver training modules to guarantee consistent use of CRM and clienteling tools across stores and regions.

1. Minimum 5 years of progressive experience in CRM, digital marketing and/or client engagement, ideally within luxury retail or fashion.
2. Demonstrable experience designing and executing global outreach, lifecycle and omnichannel CRM strategies.
3. Proven exposure to Salesforce Marketing Cloud or comparable marketing automation platforms and to Salesforce CRM.
4. Strong analytical aptitude with experience using data to segment audiences, personalise messaging and measure campaign ROI.
5. Excellent stakeholder management and collaborative skills in an international, matrixed organisation.
6. Proactive, project‑oriented mindset with a track record of driving cross‑functional initiatives.
7. Fluent written and spoken English.

1. Salesforce Marketing Cloud
2. Salesforce CRM
3. WeChat
4. Line
5. Kakao
6. Clienteling
7. CRM strategy
8. Campaign orchestration
9. Omnichannel journey design
10. Data-driven personalization
11. Analytics and campaign measurement
12. Training and change management
13. Stakeholder management

Minimum 5 years’ experience in CRM, digital marketing or clienteling, with proven responsibility for developing and executing global CRM and outreach strategies across multiple markets.

Bachelor’s degree in Marketing, Business, Communications, Data Science or a related field preferred.

Givenchy combines haute couture sensibility with a modern, globally-minded commercial culture. As part of LVMH, the Maison operates in an international, matrixed environment that values creativity, client excellence and cross‑functional collaboration.