Galeries Lafayette Marketing Apprentice

A leading luxury fashion house operating within an international retail and brand network. The employer combines artisanal craftsmanship with contemporary marketing practices, offering apprentices structured exposure across digital, retail and wholesale channels within a high‑standards, client‑centric environment.

1. Support the planning and execution of marketing and communication campaigns across digital and in‑store channels.
2. Create and adapt content for social media, newsletters and POS materials, ensuring strict brand consistency.
3. Assist with day‑to‑day community management and social media scheduling; monitor basic performance metrics.
4. Contribute to email marketing set‑ups and reporting with CRM or mailing tools; support segmentation and A/B tests.
5. Coordinate with retail teams and external agencies to prepare events, window displays and promotional assets.
6. Collect market and competitor insights; prepare regular performance and KPI reports for the marketing team.
7. Provide administrative support to the marketing team: asset management, briefing documents and production follow‑up.

1. Enrolled in a work‑study/apprenticeship‑compatible programme in marketing, communication or business (BTS, Licence Pro, Bachelor or Master).
2. Strong interest in luxury goods, retail marketing and brand storytelling.
3. Excellent written and verbal communication skills; ability to craft clear, brand‑aligned copy.
4. Organised, proactive and able to manage multiple priorities in a fast‑paced environment.
5. Creative sensibility with an eye for visual detail and brand coherence.

1. Adobe Photoshop
2. Adobe InDesign
3. Adobe Illustrator
4. Microsoft Excel
5. Microsoft PowerPoint
6. Google Analytics
7. Social media platforms (Instagram, Facebook, LinkedIn)
8. Email marketing platforms (Mailchimp or equivalent)

0–12 months relevant experience; prior internships or short projects in marketing, retail or communications are advantageous but not required for an apprenticeship position.

Currently enrolled in a marketing, communication or business programme compatible with an apprenticeship/work‑study contract (BTS, Licence Pro, Bachelor or Master).

The organisation fosters a meticulous, client‑focused culture where creativity and attention to detail are paramount. Teams operate collaboratively across digital and retail functions, with strong emphasis on professional development through hands‑on learning and mentorship.