Galeries Lafayette International PR and Influence Assistant

Paris • France

Tuesday, March 4, 2025

Galeries Lafayette, a renowned name in the luxury retail sector, offers a dynamic and innovative environment where creativity and commerce converge. As part of a larger conglomerate, the group is committed to diversity and inclusion, boasting a workforce that represents 98 nationalities. The company prides itself on its inclusive culture and dedication to gender equality, as evidenced by its adherence to the StOpE charter against everyday sexism.

1. Support the marketing team in implementing communication strategies on social media and through international influencer campaigns.
2. Deploy influencer activations for international markets.
3. Identify relevant influencer profiles for store communications and execute visible, positive, and tailored campaigns.
4. Ensure the monitoring and ROI of campaigns.
5. Manage the influencer database using sourcing tools.
6. Coordinate PR activities with media, journalists, and market managers alongside PR agencies.
7. Analyze media coverage and maintain regular social media monitoring and digital benchmarking using social listening tools.

1. Currently pursuing a Bachelor's or Master's degree in Marketing and/or Communication (Bac +4/+5).
2. Strong analytical and synthesis skills.
3. Excellent interpersonal and teamwork abilities.

1. Proficiency in technology and enthusiasm for adopting new innovations.
2. Strategic mindset with the ability to identify market trends and long-term challenges.
3. Knowledge of PR, influence, and social media codes.
4. Familiarity with influencer marketing tools such as Kolsquare and Lefty.
5. Fluency in English, both written and spoken.
6. Interest in fashion, beauty, gastronomy, and/or the luxury sector.

No specific experience required, but relevant academic background and interest in the luxury sector are essential.

Currently pursuing a Bachelor's or Master's degree in Marketing and/or Communication (Bac +4/+5).

The position offers personalized onboarding, 80% coverage of transportation costs, employee discounts, a thirteenth-month bonus, a vacation bonus of €480 gross, and access to the company restaurant.

Galeries Lafayette fosters a vibrant and inclusive workplace culture, emphasizing diversity, equality, and a commitment to social responsibility. The company encourages innovation and creativity, providing a supportive environment for all employees to thrive.