Galeries Lafayette E‑Commerce & Digital Marketing Assistant (Alternance)

A leading luxury goods house within a global luxury group, the employer operates an international retail and e‑commerce network and places strong emphasis on craftsmanship, brand heritage and premium client experience. The organisation typically combines creative direction with data‑driven retail and digital strategies.

1. Support the online merchandising and product catalogue: create and maintain product pages, feed product content (descriptions, attributes, imagery) and ensure visual and editorial consistency across the site.
2. Assist with digital marketing campaign execution: prepare assets, schedule campaigns, update banners and promotional landing pages in coordination with marketing and creative teams.
3. Monitor site performance and customer behaviour using analytics; produce regular reports and actionable insights to optimise conversion and UX.
4. Contribute to SEO/SEA tasks and basic on‑page optimisation to improve organic visibility and paid campaign efficiency.
5. Coordinate with logistics and CRM teams to ensure product availability, accurate stock information and timely post‑purchase communications.
6. Support A/B testing, content localisation and continuous improvement initiatives to enhance online sales and client experience.
7. Liaise with external agencies and internal stakeholders to deliver agreed marketing and e‑commerce projects on time.

1. Currently enrolled in a recognised Bachelor’s or Master’s programme in Marketing, Digital Marketing, E‑commerce, Business or equivalent (work‑study / alternance eligibility required).
2. Strong written and verbal communication in French; professional working knowledge of English is an asset.
3. Excellent organisational skills, attention to detail and ability to manage concurrent priorities in a fast‑paced environment.
4. Analytical mindset with basic numerical literacy and comfort handling reporting tasks.

1. Magento / Adobe Commerce (or other enterprise e‑commerce platforms)
2. Shopify (basic familiarity)
3. Google Analytics (GA4)
4. Google Ads (basic campaign support)
5. Microsoft Excel (data extraction and reporting)
6. Adobe Photoshop or Illustrator (basic asset preparation)
7. Content Management Systems (CMS) and HTML/CSS basics
8. SEO and on‑page optimisation techniques

Previous internship or 6–12 months of hands‑on experience in e‑commerce, digital marketing or online merchandising is preferred; prior experience within retail or luxury goods is an advantage.

Enrolled in a Bachelor's or Master's degree in Marketing, Digital Marketing, E‑commerce, Business or a related discipline; eligible for alternance / apprenticeship.

The employer fosters a high‑standards, detail‑oriented culture where creativity and commercial rigour intersect. Teams are collaborative and cross‑functional, offering apprentices structured learning, exposure to international retail practices and close mentorship from seasoned specialists.