Galeries Lafayette CRM Communication Assistant

Paris • France

Tuesday, March 4, 2025

Galeries Lafayette, a prestigious name in the world of luxury retail, offers an inspiring work environment where innovation meets tradition. As part of a larger conglomerate, the Group is renowned for its commitment to diversity and inclusion, boasting a workforce representing 98 nationalities. Galeries Lafayette is a beacon of creativity and engagement, continuously pushing the boundaries of commerce to enchant its clientele.

1. Define and organize the implementation of local CRM campaigns, including planning, briefing, targeting, creation, validation, routing, and KPI analysis.
2. Design email and mailing campaigns through creative briefs to the internal design studio, including workflow creation, targeting setup, execution, and campaign monitoring using ACS tools.
3. Manage specific communication requests for new media formats.
4. Implement CRM campaigns for loyalty programs across multiple channels (email, SMS, paper mailing, rich SMS), ensuring communication strategies and schedules align with budget constraints.
5. Monitor ongoing campaign performance and post-operation analysis, focusing on behavioral KPIs, additional effects, profitability, and providing recommendations.
6. Continuously manage commercial pressure in collaboration with various CRM Animation Officers.

1. Bachelor's or Master's degree in Marketing from a business school or university.
2. Proven experience in a similar role.

1. Proficiency in technology and enthusiasm for adopting new innovations.
2. Strategic mindset with the ability to identify market trends and long-term challenges.
3. Autonomy and rigor in work, with a proactive approach to initiatives and idea expression.
4. Excellent interpersonal skills.
5. Fluency in written and spoken English.

Candidates should have a successful initial experience in a similar position.

Bachelor's or Master's degree in Marketing.

The position offers personalized onboarding, advantageous transportation coverage up to 80%, employee discounts, a thirteenth-month bonus, a vacation bonus of €480 gross, and access to the company restaurant.

Galeries Lafayette is committed to fostering an inclusive and supportive workplace, championing gender equality and combating everyday sexism. The company prides itself on its diverse workforce and actively promotes initiatives that support diversity and inclusion.