Galeries Lafayette Brand Content Apprentice

A prestigious luxury fashion house with a global presence, renowned for craftsmanship, refined aesthetics and curated storytelling. The maison combines creative excellence with commercial discipline and typically invests in developing early-career talent through structured alternance and apprenticeship programmes.

1. Support the creation and production of editorial and social content across owned channels (social, web, email), including copywriting, asset preparation and basic retouching.
2. Assist in the development and maintenance of the content calendar, coordinating timelines with marketing, e‑commerce and retail teams.
3. Manage digital assets and organise image/video libraries to ensure efficient retrieval and version control.
4. Collaborate with internal stakeholders and external agencies/photographers to track briefs, deliverables and usage rights.
5. Draft captions, short-form scripts and localized copy adapted to platform and audience while respecting brand tone of voice.
6. Monitor basic social and content performance metrics, produce regular summary reports and propose iterative improvements.
7. Support on ad-hoc projects such as product launches, editorial shoots and seasonal campaigns.
8. Ensure brand guidelines and legal/usage constraints are applied to all published materials.

1. Enrolment in a Bachelor’s or Master’s programme in Communications, Marketing, Journalism, Media or a related discipline (required for alternance).
2. Excellent written communication skills with strong command of tone of voice; fluency in French is expected when based in France.
3. Good organisational skills, ability to manage multiple briefs and meet tight deadlines.
4. Keen interest in luxury fashion, brand storytelling and visual culture.
5. Eye for detail and basic visual sensibility for imagery and layout.
6. Proactive attitude, collaborative mindset and willingness to learn in a fast‑paced environment.

1. Copywriting (French & English)
2. Social media content creation (Instagram, TikTok, Facebook)
3. Editorial calendar planning
4. Adobe Photoshop
5. Adobe Lightroom
6. Microsoft Office / Google Workspace
7. Digital asset management
8. Basic analytics and social reporting

Typically suited for candidates with limited professional experience; previous internships or project work in content, social media or editorial roles are advantageous. Candidate must be enrolled in a qualifying study programme to fulfil alternance requirements.

Enrolled in a Bachelor’s or Master’s programme in Communications, Marketing, Journalism, Media Studies or a related discipline (required for alternance).

The workplace culture emphasises creative excellence, meticulous attention to detail and collaborative teamwork typical of leading luxury maisons. Teams operate at the intersection of craft and commerce, offering apprentices hands‑on exposure to both creative production and brand strategy within a high‑standards environment.