Fresh Social Media Creative

Fresh, a distinguished entity within the LVMH conglomerate, is renowned for its innovative approach to skincare, lip care, body care, and fragrance. Headquartered in New York City, Fresh is committed to being the premier beauty brand to work for, fostering a warm and inspiring environment that encourages its teams to dream ambitiously. As part of the LVMH family, Fresh benefits from the vast network and resources of one of the world's leading luxury goods companies.

1. Lead the creation of original and engaging visual content across social media platforms, focusing on Instagram, aligning with Fresh's brand storytelling and social strategy.
2. Drive digital-native innovation by exploring and implementing cutting-edge formats to keep Fresh at the forefront of social media trends.
3. Collaborate cross-functionally to synchronize Fresh’s social content creation with brand objectives, product priorities, and commercial activations.
4. Enhance brand storytelling through compelling visual narratives and new content franchise approaches.
5. Maintain visual brand aesthetics and contribute to creating a strong visual identity for Fresh on social media, ensuring consistency and consumer resonance.
6. Oversee and execute all phases of social-first production, from pre-production planning to post-production, collaborating with cross-functional partners to deliver high-quality content.
7. Develop and implement brand style guidelines and design toolkits for various social media formats to ensure brand cohesiveness.
8. Stay informed on social media trends and competitive landscape to inform creative strategies and maintain Fresh's effective digital presence.
9. Manage and optimize resources by researching and engaging with content creators, providing briefs and art direction for new creative content.

1. Minimum of 5 years of experience in content creation roles at agencies, studios, or in-house.
2. Experience with photography, videography, and editing.
3. Bachelor’s Degree preferred.

1. Strong understanding of internet, pop, and visual culture.
2. Impeccable taste and craft in visual communication.
3. Knowledge of the beauty, fashion, and lifestyle video landscape.
4. Strong communication skills and ability to articulate and document creative concepts.
5. Proficiency in Adobe Programs (Premiere, After Effects, Photoshop, Illustrator, and InDesign).
6. Motion design knowledge is preferred.
7. Ability to think strategically and implement new ideas from data and insights.

Minimum 5 years of experience in content creation roles at agencies, studios, or in-house.

Bachelor’s Degree preferred.

Salary range for this role is $90,000 - $130,000 USD.

Comprehensive benefits including medical, dental, vision, 401k with company match, paid parental leave, fertility and family planning support, mental health support, and extensive training and development opportunities.

Fresh fosters a spirit of belonging, celebrating diversity and supporting every employee to feel welcomed, valued, and heard. The company encourages curiosity and collaboration, recognizing that differences strengthen the team.