Fresh Social Media Creative

New York • USA

Sunday, February 9, 2025

Fresh is a prominent lifestyle beauty brand under the esteemed LVMH group, renowned for its innovative skincare, lip care, body care, and fragrance offerings. With a global presence in over 25 countries and more than three decades of expertise, Fresh is headquartered in New York. The brand is celebrated for its commitment to fostering an inclusive and inspiring work environment, providing world-class benefits, and encouraging employees to pursue ambitious goals. As part of the LVMH conglomerate, Fresh benefits from a rich network and resources, enhancing its position in the luxury beauty industry.

1. Lead the creation of original and engaging visual content across social media platforms, aligning with Fresh's brand storytelling and social strategy.
2. Drive digital-native innovation by exploring and implementing cutting-edge formats and executions to maintain Fresh's position at the forefront of social media trends.
3. Collaborate strategically with global social strategy and creative teams to ensure alignment with the brand vision and maximize impact across social channels.
4. Elevate brand storytelling through compelling visual narratives and new content franchise approaches.
5. Maintain visual brand aesthetics and contribute to creating a strong visual world for Fresh on social media, particularly Instagram.
6. Oversee and execute all phases of social-first production, from pre-production planning to post-production, collaborating effectively with cross-functional partners.
7. Develop and implement brand style guidelines and design toolkits for various social media formats to ensure brand cohesiveness.
8. Participate in ongoing analysis of social media trends and competitive landscape to inform creative strategies.
9. Manage and optimize resources by researching and engaging with content artists, providing briefs and art direction.

1. 7+ years of experience in content creation roles at agencies, studios, or in-house.
2. Experience with photography, videography, and editing.
3. Motion design knowledge is preferred.

1. Proficient in Adobe Programs (Premiere, After Effects, Photoshop, Illustrator, InDesign).
2. Strong understanding of internet, pop, and visual culture.
3. Excellent verbal communication skills and ability to articulate and document creative concepts.
4. Ability to take creative direction and bring it to life through social-first ideas.
5. Strong understanding of frame composition and studio tools.

Minimum 5 years of experience in content creation roles, preferably within agencies, studios, or in-house settings.

The salary range for the role is $115,000 - $135,000 USD per year.

Comprehensive benefits include medical, dental, and vision coverage, 401k with company match, paid parental leave, fertility and family planning support, mental health support, paid time off, and various discounts and perks.

Fresh fosters a culture of belonging, celebrating diversity and supporting employees to feel welcomed, valued, and respected. The company encourages curiosity and collaboration, recognizing that diverse perspectives strengthen the team. The Creative Department thrives on innovation, pushing boundaries in visual storytelling and drawing inspiration from nature and sensorial experiences.