Fresh Social Media Creative

New York • USA

Wednesday, January 8, 2025

Fresh, a distinguished lifestyle beauty brand under the LVMH umbrella, is renowned for its innovative skincare, lip care, body care, and fragrances. Headquartered in New York, Fresh operates in over 25 countries, driven by a commitment to creativity and inclusivity. As part of the prestigious LVMH group, the company offers a dynamic and inspiring work environment, fostering a culture of diversity and collaboration.

1. Lead the creation of original and engaging visual content across social media platforms, aligning with Fresh's brand storytelling and social strategy.
2. Champion digital-native innovation by exploring and implementing cutting-edge formats and executions to maintain Fresh's leadership in social media trends.
3. Collaborate with global social strategy and creative teams to synchronize content creation with the brand vision, maximizing impact across social channels.
4. Elevate brand storytelling through compelling visual narratives and new content franchise approaches.
5. Maintain visual brand aesthetics and contribute to creating a strong visual identity for Fresh on social media, particularly Instagram.
6. Oversee and execute all phases of social-first production, from pre-production planning to post-production, collaborating with cross-functional partners.
7. Develop and implement brand style guidelines and design toolkits for various social media formats to ensure brand cohesiveness.
8. Participate in ongoing analysis of social media trends and competitive landscape to inform creative strategies.
9. Manage and optimize resources by engaging with content artists and providing briefs and art direction for new creative projects.

1. 7+ years of experience in content artist roles at agencies, studios, or in-house settings.
2. Proficiency in photography, videography, and editing.
3. Motion design knowledge is preferred.

1. Expertise in Adobe Programs (Premiere, After Effects, Photoshop, Illustrator, InDesign).
2. Strong understanding of internet, pop, and visual culture.
3. Excellent communication skills and ability to articulate and document creative concepts.
4. Ability to take creative direction and bring it to life through social-first ideas.
5. Strong understanding of frame composition and studio tools.
6. Curious mindset and ambition to learn more.

Minimum 5 years of experience in content creation roles within agencies, studios, or in-house.

The salary range for this role is $115,000 - $135,000 USD per year.

Comprehensive benefits include medical, dental, and vision insurance, 401k with company match, paid parental leave, fertility services, and extensive training and development opportunities. Additional perks include Fresh in-store discounts, LVMH group sales, and commuter benefits.

Fresh fosters a spirit of belonging and inclusivity, celebrating diversity and encouraging every employee to feel valued and heard. The company promotes a collaborative and open-minded environment where creativity thrives, and diverse perspectives are embraced.