Fresh Senior Manager, Global Social Media & Influencer Communications

New York • USA

Sunday, December 22, 2024

Fresh, a distinguished lifestyle beauty brand within the LVMH group, is renowned for its innovative skincare, lip care, body care, and fragrances. Headquartered in New York, Fresh operates in over 25 countries, driven by a commitment to creativity and excellence. As part of the prestigious LVMH conglomerate, Fresh offers a dynamic and inclusive work environment, fostering professional growth and offering world-class benefits.

1. Maintain Fresh's leadership in the social media space.
2. Integrate creativity with analytical thinking to support social media strategies that meet brand, marketing, and sales objectives.
3. Collaborate with international market teams on local social media calendars, activations, and influencer partnerships, including developing guidelines and reporting.
4. Enhance social media channels by building awareness and engaging with trends and new content.
5. Create innovative and informative content for brand, product, and lifestyle campaigns in partnership with creative, digital, and storytelling teams.
6. Lead community management by interacting with the global audience and responding to inquiries, while partnering with global customer service teams.
7. Define social media KPIs and manage reporting to measure the impact of campaigns.
8. Cultivate a network of engaged influencers who align with brand values.
9. Manage external influencer content programs for branded content development on both owned and earned channels.
10. Develop global influencer strategy and guidelines for all markets.

1. Bachelor’s degree in a relevant field.
2. 6+ years of experience in social media, influencer marketing, communications, media, or related digital media field; beauty experience preferred.

1. Deep understanding of social media platforms and advertising products.
2. Excellent project management skills.
3. Strong copywriting skills with experience in editorial tone of voice.
4. Strong analytical skills to evaluate content effectiveness.
5. Creative judgment to recognize engaging content.
6. Proficiency in Excel, PowerPoint, and SparkAR.
7. Photography, Photoshop, and video editing skills are a plus.
8. Strong written and verbal communication skills.
9. Ability to collaborate effectively with internal and external partners.

Minimum of 6 years in social media, influencer marketing, communications, media, or related digital media field, with a preference for beauty industry experience.

Bachelor’s degree in a relevant field.

The salary range for this role is $120,000 - $140,000 USD.

Comprehensive benefits include LVMH-sponsored training, mental health support, paid time off, fertility and family planning services, Fresh and LVMH perks and discounts, healthcare, and retirement plans with company match.

Fresh fosters an inspiring and inclusive environment, encouraging creativity and innovation. As part of the LVMH group, the company values diversity and offers opportunities for professional development, networking, and community engagement.