Fresh Senior Director of Visual Merchandising and Store Design

New York • USA

Tuesday, December 23, 2025

Fresh, a distinguished entity within the LVMH conglomerate, is a global leader in the beauty industry, offering an extensive range of skincare, lip care, body care, and fragrance products. Headquartered in New York City, Fresh is renowned not only for its innovative products but also for its commitment to being an exemplary employer. The company fosters an inclusive and dynamic work environment, encouraging creativity and collaboration among its diverse team members.

1. Define and evolve global store design concepts, fixture systems, and visual standards across various retail environments.
2. Collaborate with external architects and design consultants to develop scalable retail concepts aligned with brand strategy.
3. Provide design frameworks, guidelines, and brand codes to regional and local teams.
4. Establish approval criteria and governance processes for floorplans and shop designs.
5. Define global visual merchandising strategies and launch frameworks in partnership with the Creative team.
6. Translate campaign concepts into scalable global visual merchandising principles and directives.
7. Oversee the development of global visual merchandising guidelines and reference materials.
8. Own global interior merchandising principles, including planogram logic and in-store storytelling.
9. Guide the development of launch collateral and in-store graphics standards.
10. Define global approaches for theatre, hospitality, and experiential moments.
11. Establish global frameworks for pop-ups, special activations, and events.
12. Define global brand expression principles for external retail partners like Sephora.
13. Partner with internal and external stakeholders to evolve visual presence within retailer constraints.
14. Define global standards for merchandising tools and partner with LVMH Beauty Merchandising on production frameworks.
15. Lead and coordinate visual merchandising and store design workstreams for regional market launches.

1. 12-15+ years of experience in a related field.
2. Proven project management skills with the ability to lead multiple projects.
3. Strong leadership skills to motivate and focus teams on goals.
4. Analytical skills to evaluate successes and failures and determine next steps.
5. Experience with branding initiatives and consumer marketing strategies.
6. Knowledge of department and industry standards.

1. Creative and managerial agility.
2. Proficiency in Adobe Suite (InDesign, Photoshop) and Microsoft Suite (Word, Excel).
3. Ability to anticipate and champion change.
4. Strong communication and collaboration skills.
5. Strategic thinking and data-driven decision-making.
6. Results-driven with a focus on achieving business objectives.

Minimum 10 years of experience in visual merchandising, store design, or a related field.

The salary range for this role is $190,000 - $250,000 USD.

Comprehensive benefits including medical, dental, and vision insurance, 401k with company match, paid parental leave, fertility and family planning support, mental health support, and extensive training and development opportunities.

Fresh is committed to fostering a spirit of belonging and inclusivity, celebrating diversity, and supporting every employee to feel welcomed, valued, and respected. The company encourages curiosity and collaboration, recognizing that differences strengthen the team.