Fresh Marketing Executive

Hong Kong • China

Monday, February 3, 2025

Fresh, a distinguished brand within the Perfumes & Cosmetics division, is renowned for its innovative approach to beauty and skincare. As part of a larger conglomerate, the brand benefits from a rich heritage and a commitment to excellence, offering employees a dynamic and inspiring environment to cultivate their careers.

1. Plan and execute trade, retailer, and shopping marketing and promotional activities to attract new consumers.
2. Assist in monitoring campaign performance, consolidate data, and prepare post-campaign reports to provide insights on customer patterns and trends with a return on investment evaluation for internal stakeholders.
3. Conduct market intelligence reports on industry and competitor activities to derive actionable insights for campaign ideas and promotional activities.
4. Analyze customer data to identify trends, insights, and customer segmentation to build customer journeys for repeated purchase and upsell opportunities, enhancing brand loyalty and profitability.
5. Prepare CRM monthly reports to monitor CRM KPIs, reinforce loyalty building, and increase CRM revenue.
6. Assist in setting up customer journeys using marketing automation tools.
7. Support marketing programs independently and liaise with agencies for accurate deliverables.
8. Collaborate with internal stakeholders, including Product Marketing, PR & Communications, E-commerce & Visual Merchandising, and Retail & Training, to ensure execution excellence.
9. Support marketing operations and administration, including memo preparation, purchase order handling, stock management, and delivery tracking.

1. Bachelor’s Degree with a focus in Marketing, Business, or equivalent.
2. 4+ years of experience in Marketing or CRM from multinational corporations, preferably in Beauty, FMCG, or Market Research industries.

1. Strong interpersonal and communication skills.
2. Creative with attention to detail.
3. Proficiency in MS Excel and knowledge of CRM and e-marketing tools, such as Adobe Campaign.
4. Ability to compose impactful communications with fluency in English and Cantonese.
5. Independent self-starter with an entrepreneurial mindset.
6. Computer literacy and numerical intelligence.
7. Understanding of market and consumer trends, with a passion for beauty, luxury, or lifestyle goods.

Minimum of 3 years in a relevant field.

Bachelor’s Degree in Marketing, Business, or equivalent.

The role offers a hybrid working mode, providing flexibility and a balanced work-life dynamic.

The company fosters a culture of innovation and creativity, encouraging employees to explore new ideas and approaches. With a focus on collaboration and excellence, the workplace is vibrant and supportive, offering ample opportunities for professional growth and development.