Fresh Marketing Executive

Hong Kong • China

Sunday, January 12, 2025

Fresh, a distinguished brand under the esteemed LVMH Group, is renowned for its innovative approach to beauty and skincare. As part of the Perfumes & Cosmetics division, Fresh offers a dynamic and inspiring work environment that fosters creativity and excellence. LVMH, a global leader in luxury, provides unparalleled opportunities for professional growth and development.

1. Plan and execute trade, retailer, and shopping marketing and promotion activities to recruit new consumers.
2. Assist in monitoring campaign performance, consolidate data, and prepare post-campaign reports to provide insights on customer patterns and trends with ROI evaluation for internal stakeholders.
3. Conduct market intelligence reports on industry and competitor activities to derive actionable insights for campaign ideas and promotional activities.
4. Analyze customer data to identify trends, insights, and customer segmentation to build customer journeys for repeated purchase and upsell opportunities, enhancing brand loyalty and profitability.
5. Prepare CRM monthly reports to monitor CRM KPIs and reinforce loyalty building to increase CRM revenue.
6. Assist in setting up customer journeys using marketing automation tools.
7. Support marketing programs independently and coordinate with agencies for accurate deliverables.
8. Collaborate with internal stakeholders including Product Marketing, PR & Communications, E-commerce & Visual Merchandising, and Retail & Training to drive execution excellence.
9. Support marketing operations and administration, including memo preparation, PO handling, stock management, and delivery tracking.

1. Bachelor’s Degree with a focus in Marketing, Business, or equivalent.
2. 4+ years of experience in Marketing or CRM from MNC, preferably in Beauty, FMCG, or Market Research industries.

1. Strong interpersonal and communication skills.
2. Creative with attention to detail.
3. Proficiency in MS Excel and knowledge of CRM and e-marketing tools such as Adobe Campaign.
4. Fluency in English and Cantonese.
5. Independent self-starter with an entrepreneurial mindset.
6. Computer literacy and numerical intelligence.
7. Understanding of market and consumer trends, with a passion for beauty, luxury, or lifestyle goods.

Minimum 3 years of relevant experience in Marketing or CRM, preferably within the beauty, FMCG, or market research sectors.

Bachelor’s Degree in Marketing, Business, or a related field.

Comprehensive benefits package including health insurance, retirement plans, and employee discounts on luxury products.

The company culture at Fresh is characterized by a commitment to innovation, creativity, and excellence. As part of the LVMH Group, employees are encouraged to pursue professional growth and are provided with opportunities to advance their careers within a supportive and dynamic environment.