Fresh Marketing Executive

Hong Kong • China

Wednesday, December 25, 2024

Fresh, a distinguished brand within the Perfumes & Cosmetics division, is renowned for its commitment to innovation and quality. As part of a larger conglomerate, the brand benefits from a rich heritage and global presence, offering employees the opportunity to engage with a diverse and dynamic market.

1. Plan and execute trade, retailer, and shopping marketing and promotion activities to attract new consumers.
2. Assist in monitoring campaign performance, consolidate data, and prepare post-campaign reports to provide insights on customer patterns and trends with a return on investment evaluation for internal stakeholders.
3. Conduct market intelligence reports on industry and competitor activities to derive actionable insights for campaign ideas and promotional activities.
4. Analyze customer data to identify trends, insights, and customer segmentation to build customer journeys focused on repeated purchase and upsell opportunities to enhance brand loyalty and profitability.
5. Prepare CRM monthly reports to monitor CRM KPIs and reinforce loyalty building to increase CRM revenue.
6. Assist in setting up customer journeys using marketing automation tools.
7. Support marketing programs independently and liaise with agencies for accurate deliverables.
8. Collaborate with internal stakeholders, including Product Marketing, PR & Communications, E-commerce, Visual Merchandising, and Retail & Training, to ensure execution excellence.
9. Support marketing operations and administration, including memo preparation, purchase order handling, stock management, and delivery tracking.

1. Bachelor’s Degree in Marketing, Business, or a related field.
2. Minimum of 4 years of experience in Marketing or CRM, preferably in Beauty, FMCG, or Market Research industries.

1. Strong interpersonal and communication skills.
2. Creative with attention to detail.
3. Proficiency in MS Excel and knowledge of CRM and e-marketing tools, such as Adobe Campaign.
4. Fluency in English and Cantonese.
5. Independent self-starter with an entrepreneurial mindset.
6. Computer literacy and numerical intelligence.
7. Understanding of market and consumer trends, with a passion for beauty, luxury, or lifestyle goods.

Minimum of 4 years of experience in Marketing or CRM, preferably in Beauty, FMCG, or Market Research industries.

Bachelor’s Degree in Marketing, Business, or a related field.

The position offers a hybrid working mode, allowing for a flexible work-life balance.

The company fosters a collaborative and innovative culture, encouraging creativity and entrepreneurial spirit among its employees. With a focus on excellence and a passion for beauty and luxury, the workplace is dynamic and supportive, providing ample opportunities for professional growth.