Marketing Executive

The employer is a leading company in the perfumes and cosmetics industry, focusing on consumer marketing strategies to achieve business goals and enhance customer relationships.

1. Plan and execute trade, retailer, and shopping marketing and promotion activities to recruit new consumers.
2. Assist in monitoring campaign performance, consolidate data, and prepare post-campaign reports to provide insights on customer patterns and trends with ROI evaluation.
3. Conduct market intelligence reports on industry and competitor activities to derive actionable insights for campaign ideas and promotional activities.
4. Analyze customer data to identify trends, insights, and customer segmentation to build customer journeys for repeated purchases and upsell opportunities.
5. Prepare CRM monthly reports to monitor CRM KPIs and reinforce loyalty building to increase CRM revenue.
6. Assist in setting up customer journeys using marketing automation tools.
7. Support marketing programs independently and follow up with agencies for accurate deliverables.
8. Work collaboratively with internal stakeholders including Product Marketing, PR & Communications, ECOM & Visual Merchandising, and Retail & Training to drive execution excellence.
9. Support in marketing operation and administration including memo preparation, PO handling, stock management, and delivery tracking.

1. Bachelor’s Degree with a focus in Marketing, Business, or equivalent.
2. 4+ years of experience in Marketing or CRM from MNC, preferably in Beauty, FMCG, or Market Research industries.

1. Strong interpersonal and communication skills.
2. Creative and attention to detail.
3. Proficiency in MS Excel.
4. Knowledge in CRM and e-marketing tools such as Adobe Campaign is an advantage.
5. Fluency in English and Cantonese.
6. Independent self-starter with an entrepreneurial mindset.
7. Computer literacy and numerically intelligent.
8. Understanding of market and consumer trends.
9. Passion for beauty, luxury, or lifestyle goods.

Minimum 3 years of experience in Marketing or CRM.

Hybrid working mode.

Located in Hong Kong SAR, the company offers a dynamic and collaborative work environment with a focus on excellence in execution.