Fresh Marketing Executive

Hong Kong • China

Tuesday, February 25, 2025

Fresh, a distinguished brand under the Perfumes & Cosmetics division, is renowned for its innovative approach to beauty and skincare. As part of a larger conglomerate that includes MAKE UP FOR EVER, the company is committed to excellence and creativity, offering employees a dynamic environment to thrive in the luxury beauty sector.

1. Plan and execute trade, retailer, and shopping marketing promotions to attract new consumers.
2. Assist in monitoring campaign performance, consolidate data, and prepare post-campaign reports to provide insights on customer patterns and trends with ROI evaluation for internal stakeholders.
3. Conduct market intelligence reports on industry and competitor activities to derive actionable insights for campaign ideas and promotional activities.
4. Analyze customer data to identify trends, insights, and customer segmentation to build customer journeys for repeat purchases and upsell opportunities, enhancing brand loyalty and profitability.
5. Prepare CRM monthly reports to monitor CRM KPIs, reinforce loyalty building, and increase CRM revenue.
6. Assist in setting up customer journeys using marketing automation tools.
7. Support marketing programs independently and coordinate with agencies for accurate deliverables.
8. Collaborate with internal stakeholders including Product Marketing, PR & Communications, E-commerce & Visual Merchandising, and Retail & Training to ensure execution excellence.
9. Support marketing operations and administration, including memo preparation, PO handling, stock management, and delivery tracking.

1. Bachelor’s Degree in Marketing, Business, or equivalent field.
2. Minimum of 4 years of experience in Marketing or CRM within multinational corporations, preferably in the Beauty, FMCG, or Market Research industries.

1. Strong interpersonal and communication skills.
2. Creative with attention to detail.
3. Proficiency in MS Excel and knowledge of CRM and e-marketing tools such as Adobe Campaign.
4. Fluency in English and Cantonese.
5. Independent self-starter with an entrepreneurial mindset.
6. Computer literacy and numerical intelligence.
7. Understanding of market and consumer trends, with a passion for beauty, luxury, or lifestyle goods.

Minimum of 4 years of experience in Marketing or CRM from multinational corporations, preferably in the Beauty, FMCG, or Market Research industries.

Bachelor’s Degree in Marketing, Business, or equivalent.

Hybrid working mode offering flexibility and work-life balance.

The company fosters a culture of innovation and creativity, encouraging employees to explore new ideas and approaches in the luxury beauty sector. The workplace is dynamic and collaborative, with a strong emphasis on professional growth and development.