Fresh Manager, Global Events and Retail Experience

New York • USA

Friday, February 21, 2025

Fresh, a distinguished lifestyle beauty brand under the esteemed LVMH group, is renowned for its innovative skincare, lip care, body care, and fragrance offerings across more than 25 countries. Headquartered in New York, Fresh is celebrated for its commitment to creating transformative everyday indulgences. As part of the LVMH conglomerate, Fresh provides an inspiring and inclusive work environment, fostering creativity and professional growth through world-class benefits and development opportunities.

1. Collaborate with global and local teams to define event strategies that enhance brand equity and support new product launches.
2. Lead the conceptualization and development of innovative small-to-large scale animations and consumer events for global icon campaigns.
3. Create and implement global event experience guidelines with clear business KPIs to drive event sales, in collaboration with the Creative and Visual Merchandising team.
4. Serve as a liaison between the Brand Marketing and VMSD teams to ensure alignment on brand messaging and in-store animations.
5. Enhance offline brand and product storytelling with immersive tactics to increase consumer engagement and encourage content creation.
6. Partner with the Education team to build retail experiences based on power demos and service applications to drive conversion.
7. Leverage global consumer insights and analytics to optimize the in-store and omnichannel consumer journey.
8. Work with the Education team to develop the next generation of high-touch service and experience innovations.

1. Minimum 5 years of experience in 360° consumer event management and retail experiences.
2. Proven track record in creative, events, or digital agency environments preferred.
3. Strong knowledge of omni-channel trends, digital landscape, and emerging consumer behaviors.

1. Entrepreneurial mindset with creative and strategic problem-solving abilities.
2. Ability to work collaboratively and build effective business partnerships.
3. Outstanding interpersonal and communication skills, both verbal and written.
4. Proficiency in Microsoft Office, Excel, and PowerPoint.
5. Strong project management skills and attention to detail.

Minimum 5 years of experience with a track record in 360° consumer event management and retail experiences.

The salary range for this role is $95,000 - $115,000 USD per year.

Comprehensive benefits include medical, dental, and vision insurance, a 401k plan with company match, paid parental leave, and extensive training and development opportunities. Additional perks include LVMH group discounts, commuter benefits, and mental health support programs.

Fresh fosters a culture of inclusivity and belonging, celebrating diversity and encouraging every employee to feel valued and heard. The company promotes a collaborative environment where curiosity and innovation are embraced, and differences are seen as strengths that drive success.