Fresh General Manager, North America

New York • USA

Monday, October 13, 2025

Fresh is a distinguished brand within the luxury sector, renowned for its innovative approach to beauty and skincare. As part of a larger conglomerate, Fresh benefits from a robust global presence and resources, allowing it to maintain its unique identity while leveraging the strengths of a global network. The brand is committed to fostering creativity and excellence, making it an esteemed employer in the luxury beauty industry.

1. Develop and execute market strategy and implement channel-specific, commercial, sales, and business strategies to drive profitability and meet key consumer needs.
2. Manage market P&L to maximize profitability and achieve financial targets.
3. Collaborate with FP&A to optimize resource allocation and manage the regional budget.
4. Apply in-depth US market knowledge to inform strategic decisions and identify emerging trends.
5. Enhance brand visibility through media relations, digital marketing, and strategic influencer partnerships.
6. Identify and implement key performance indicators (KPIs) to drive regional growth and efficiency.
7. Lead the development and execution of North America marketing and brand strategies, aligned with global guidelines, to build brand equity and increase market share.
8. Cultivate strong relationships with key retail partners to expand brand presence and drive sales growth.
9. Serve as a bridge between global functions and North America to ensure market alignment with global frameworks and guidelines.
10. Champion people strategies, partnering with the global HRBP to foster a high-performance culture.
11. Direct business performance analysis to identify opportunities for growth and proactively mitigate risks.
12. Lead, inspire, and develop the North America team, fostering a people-first culture in a dynamic environment.

1. Demonstrated success overseeing Sales, Business Development, and/or Marketing in Beauty, Consumer Goods, or adjacent industry.
2. Proven experience driving a wholesale and retail business within the North America Market while managing and overseeing an entire P&L.
3. Extensive knowledge of the North America beauty market and consumer, with awareness of trends and opportunities across the industry and retailers.

1. Results-driven, entrepreneurial mindset with high accountability and ownership over deliverables.
2. Ability to project manage and balance multiple priorities in a fast-paced environment.
3. Strong leadership agility and presence in inspiring and motivating teams.
4. Creative and analytical thinking to foster a culture of collaboration and results.
5. Growth mindset with a focus on continuous improvement and strategic foresight.
6. Strong written and verbal communication skills for impactful strategic communication.
7. Curious mindset with proactive recommendations for business improvement.

Minimum 10 years of experience in a relevant field.

The salary range for this role is $210,000 - $250,000 USD.

The role offers a competitive compensation package, including opportunities for career advancement within a dynamic and innovative company.

Fresh is committed to fostering a culture of creativity, collaboration, and excellence. The company values entrepreneurial spirit and encourages employees to take initiative and innovate. The workplace environment is dynamic and supportive, promoting both personal and professional growth.