Fresh General Manager, North America

Fresh, a distinguished brand within the Perfumes & Cosmetics sector, is renowned for its innovative approach to beauty and skincare. As part of a larger conglomerate, Fresh benefits from extensive resources and a global presence, allowing it to maintain its commitment to quality and luxury. The brand is celebrated for its dedication to crafting products that blend natural ingredients with modern science, ensuring a unique consumer experience. Fresh is an employer that values creativity, strategic thinking, and a commitment to excellence, offering a dynamic environment for professional growth.

1. Develop and implement market strategies to drive profitability and meet consumer needs across multiple channels.
2. Manage market P&L to maximize profitability and achieve financial targets.
3. Collaborate with FP&A to optimize resource allocation and manage the regional budget.
4. Utilize in-depth US market knowledge to inform strategic decisions and identify emerging trends.
5. Enhance brand visibility through media relations, digital marketing, and strategic influencer partnerships.
6. Identify and implement key performance indicators (KPIs) to drive regional growth and efficiency.
7. Lead the development and execution of North America marketing and brand strategies, aligned with global guidelines.
8. Cultivate strong relationships with key retail partners to expand brand presence and drive sales growth.
9. Serve as a liaison between global functions and North America to ensure market alignment with global frameworks.
10. Champion people strategies, partnering with global HRBP to foster a high-performance culture.
11. Direct business performance analysis to identify opportunities for growth and mitigate risks.
12. Lead, inspire, and develop the North America team, fostering a people-first culture.

1. Demonstrated success in overseeing Sales, Business Development, and/or Marketing in Beauty, Consumer Goods, or adjacent industries.
2. Proven experience driving a wholesale and retail business within the North America Market while managing a full P&L.
3. Extensive knowledge of the North America beauty market and consumer trends.
4. Strong leadership agility and presence, capable of inspiring and motivating teams.

1. Results-driven, entrepreneurial mindset with high accountability.
2. Ability to project manage and balance multiple priorities in a fast-paced environment.
3. Strong written and verbal communication skills.
4. Creative and analytical thinking skills.
5. Curious mindset with proactive business improvement recommendations.

Minimum 10 years of experience in a relevant field.

The salary range for this role is $230,000 - $300,000 USD.

The role offers a comprehensive benefits package, including health insurance, retirement plans, and opportunities for professional development.

Fresh fosters a collaborative and innovative workplace culture, encouraging employees to think creatively and strategically. The company values a growth mindset and seeks individuals who are eager to take on challenges as opportunities for personal and professional development. With a focus on teamwork and a commitment to excellence, Fresh provides a supportive environment where employees can thrive.