Fresh General Manager, North America
Fresh, a distinguished brand within the Perfumes & Cosmetics sector, is renowned for its innovative approach to beauty and skincare. As part of a larger conglomerate, Fresh benefits from extensive resources and a global presence, allowing it to maintain its commitment to quality and luxury. The brand is celebrated for its dedication to crafting products that blend natural ingredients with modern science, ensuring a unique consumer experience. Fresh is an employer that values creativity, strategic thinking, and a commitment to excellence, offering a dynamic environment for professional growth.
- Develop and implement market strategies to drive profitability and meet consumer needs across multiple channels.
- Manage market P&L to maximize profitability and achieve financial targets.
- Collaborate with FP&A to optimize resource allocation and manage the regional budget.
- Utilize in-depth US market knowledge to inform strategic decisions and identify emerging trends.
- Enhance brand visibility through media relations, digital marketing, and strategic influencer partnerships.
- Identify and implement key performance indicators (KPIs) to drive regional growth and efficiency.
- Lead the development and execution of North America marketing and brand strategies, aligned with global guidelines.
- Cultivate strong relationships with key retail partners to expand brand presence and drive sales growth.
- Serve as a liaison between global functions and North America to ensure market alignment with global frameworks.
- Champion people strategies, partnering with global HRBP to foster a high-performance culture.
- Direct business performance analysis to identify opportunities for growth and mitigate risks.
- Lead, inspire, and develop the North America team, fostering a people-first culture.
- Demonstrated success in overseeing Sales, Business Development, and/or Marketing in Beauty, Consumer Goods, or adjacent industries.
- Proven experience driving a wholesale and retail business within the North America Market while managing a full P&L.
- Extensive knowledge of the North America beauty market and consumer trends.
- Strong leadership agility and presence, capable of inspiring and motivating teams.
- Results-driven, entrepreneurial mindset with high accountability.
- Ability to project manage and balance multiple priorities in a fast-paced environment.
- Strong written and verbal communication skills.
- Creative and analytical thinking skills.
- Curious mindset with proactive business improvement recommendations.
Minimum 10 years of experience in a relevant field.
The salary range for this role is $230,000 - $300,000 USD.
The role offers a comprehensive benefits package, including health insurance, retirement plans, and opportunities for professional development.
Fresh fosters a collaborative and innovative workplace culture, encouraging employees to think creatively and strategically. The company values a growth mindset and seeks individuals who are eager to take on challenges as opportunities for personal and professional development. With a focus on teamwork and a commitment to excellence, Fresh provides a supportive environment where employees can thrive.