Fresh General Manager, North America

New York • USA

Wednesday, September 24, 2025

Fresh, a distinguished brand within the luxury perfumes and cosmetics sector, operates under the aegis of a prominent global conglomerate renowned for its portfolio of high-end brands. As an employer, Fresh is committed to innovation and excellence, offering a dynamic environment where creativity and strategic thinking are highly valued.

1. Develop and execute market strategy and implement channel-specific, commercial, sales, and business strategies to drive profitability and meet key consumer needs.
2. Manage market P&L to maximize profitability and achieve financial targets.
3. Collaborate with FP&A to optimize resource allocation and manage the regional budget.
4. Apply in-depth US market knowledge to inform strategic decisions and identify emerging trends.
5. Enhance brand visibility through media relations, digital marketing, and strategic influencer partnerships.
6. Identify and implement key performance indicators (KPIs) to drive regional growth and efficiency.
7. Lead the development and execution of North America marketing and brand strategies to build brand equity and increase market share.
8. Cultivate strong relationships with key retail partners to expand brand presence and drive sales growth.
9. Serve as a bridge between global functions and North America to ensure market alignment with global frameworks and guidelines.
10. Champion people strategies, partnering with the global HRBP to foster a high-performance culture.
11. Direct business performance analysis to identify opportunities for growth and mitigate risks.
12. Lead, inspire, and develop the North America team, fostering a people-first culture.

1. Demonstrated success overseeing Sales, Business Development, and/or Marketing in Beauty, Consumer Goods, or adjacent industry.
2. Proven experience driving a wholesale and retail business within the North America Market while managing and overseeing an entire P&L.
3. Extensive knowledge of the North America beauty market and consumer, with awareness of trends and opportunities across the industry and retailers.

1. Results-driven, entrepreneurial mindset with high accountability and ownership.
2. Ability to project manage and balance multiple priorities in a fast-paced environment.
3. Strong leadership agility and presence in inspiring and motivating teams.
4. Creative and analytical thinking to foster a culture of collaboration and results.
5. Strong written and verbal communication skills for strategic initiative communication.
6. Curious mindset with proactive recommendations on business improvement.

Minimum 10 years of experience in a relevant field.

The salary range for this role is $210,000 - $250,000 USD.

Comprehensive benefits package including health, dental, and vision insurance, retirement savings plan, and opportunities for professional development.

Fresh fosters a culture of innovation and collaboration, where employees are encouraged to think creatively and strategically. The company values a high-performance culture, promoting continuous improvement and professional growth.