Fresh General Manager, North America

New York • USA

Monday, August 18, 2025

Fresh, a distinguished brand within the luxury beauty sector, operates under the esteemed umbrella of LVMH, a global leader in luxury goods. Known for its innovative approach to skincare and cosmetics, Fresh is committed to delivering exceptional quality and unparalleled customer experiences. As part of LVMH, Fresh benefits from a rich heritage of luxury craftsmanship and a vast network of resources, positioning it as a formidable player in the beauty industry.

1. Develop and execute market strategies across wholesale, brick-and-mortar, and digital channels to drive profitability and meet consumer needs.
2. Manage market P&L to maximize profitability and achieve financial targets.
3. Collaborate with FP&A to optimize resource allocation within the regional budget.
4. Utilize in-depth US market knowledge to inform strategic decisions and identify emerging trends.
5. Enhance brand visibility through media relations, digital marketing, and strategic influencer partnerships.
6. Identify and implement key performance indicators (KPIs) to drive regional growth and efficiency.
7. Lead the development and execution of North America marketing and brand strategies aligned with global guidelines.
8. Cultivate strong relationships with key retail partners to expand brand presence and drive sales growth.
9. Ensure market alignment with global frameworks and guidelines by serving as a bridge between global functions and North America.
10. Champion people strategies to foster a high-performance culture.
11. Direct business performance analysis to identify growth opportunities and mitigate risks.
12. Lead, inspire, and develop the North America team, fostering a dynamic, people-first culture.

1. Demonstrated success in overseeing Sales, Business Development, and/or Marketing in Beauty, Consumer Goods, or adjacent industries.
2. Proven experience driving a wholesale and retail business within the North America Market while managing a full P&L.
3. Extensive knowledge of the North America beauty market and consumer trends.
4. Strong leadership agility and presence in inspiring and motivating teams.
5. Ability to project manage and balance multiple priorities in a fast-paced environment.

1. Results-driven, entrepreneurial mindset with high accountability.
2. Creative and analytical thinking to foster collaboration and drive results.
3. Strong written and verbal communication skills.
4. Curious mindset with proactive business improvement recommendations.
5. Ability to inspire and motivate teams, gaining respect from peers and executives.

Minimum 10 years of experience in Sales, Business Development, or Marketing within the beauty or consumer goods industry.

The salary range for this role is $210,000 - $250,000 USD.

The position offers a competitive benefits package, including health insurance, retirement plans, and opportunities for professional development.

Fresh fosters a dynamic and innovative workplace culture, emphasizing collaboration, creativity, and continuous improvement. As part of LVMH, the brand is committed to excellence and sustainability, providing employees with opportunities to grow within a supportive and inspiring environment.