Fresh Ecommerce & Digital Communications Executive

Hong Kong • China

Monday, February 10, 2025

Fresh, a distinguished brand within the Perfumes & Cosmetics division, operates under the esteemed umbrella of a globally recognized luxury conglomerate. Known for its innovative approach and commitment to excellence, Fresh offers a dynamic work environment that fosters creativity and professional growth. MAKE UP FOR EVER, another prominent name in the industry, collaborates with Fresh to deliver unparalleled beauty experiences.

1. Manage daily operations for brand.com, including catalogue management, product launches, and animation planning.
2. Establish site merchandising excellence to maximize sales opportunities and enhance consumer journey.
3. Manage performance marketing metrics, SEM, and SEO to boost website traffic and conversion rates.
4. Analyze online consumer behavior to optimize customer engagement, loyalty, and lifetime value.
5. Ensure operational excellence with internal stakeholders and external agencies for smooth order fulfillment.
6. Implement market initiatives and conduct UAT for UX/UI improvements.
7. Monitor and analyze ecommerce sales performance, translating data into consumer insights.
8. Develop social content calendar and digital advertising to increase brand awareness and drive traffic.
9. Assist in digital communications to engage influencers and build brand community.

1. Bachelor’s degree in a relevant field.
2. Minimum 3 years of experience in ecommerce operations.

1. Strong business acumen and analytical skills.
2. Detail-oriented with multitasking abilities.
3. Creative and aesthetic sensibility for brand expression.
4. Excellent communication and collaboration skills.
5. Knowledge of Salesforce, Adobe, Infoware, and Google Analytics is advantageous.

A minimum of 3 years of experience in ecommerce operations within a fast-paced and dynamic environment is required. Experience with marketplaces and e-retailers is highly preferred.

Bachelor’s degree in a relevant field.

The role offers a hybrid working mode, providing flexibility and a balanced work-life integration.

The company culture is characterized by an entrepreneurial spirit, encouraging initiative and ownership. It values creativity, strategic agility, and a collaborative team environment, fostering both personal and professional development.