Ecommerce & Digital Communications Executive
Hong Kong SAR China
Posted on Sunday, January 12, 2025.
About
Fresh Hong Kong and MAKE UP FOR EVER are renowned brands in the luxury perfumes and cosmetics industry, focusing on delivering exceptional customer experiences through innovative digital and ecommerce strategies.
Responsibilities
- Assist in managing daily operations for brand.com, including catalogue management, product launches, and animation planning.
- Establish site merchandising excellence to maximize sales opportunities and enhance the consumer journey.
- Manage performance marketing metrics, SEM, and SEO to boost website traffic, lead generation, and conversion rates.
- Analyze online consumer behavior to optimize customer engagement, loyalty, and lifetime value.
- Ensure operational excellence with internal stakeholders and external agencies for smooth order fulfillment processes.
- Implement market initiatives and conduct user acceptance testing for UX/UI improvements.
- Monitor and analyze ecommerce sales performance and translate data into consumer insights.
- Develop social content calendars and paid digital advertising to increase brand awareness and drive ecommerce traffic.
- Assist in digital communications to drive influencer engagement and build brand community.
Qualifications
- Bachelor’s degree
- Minimum 3 years of experience in ecommerce operations
- Experience in both in-house and agency settings is welcomed
- Marketplaces and e-retailer experience preferred
Skills
- Entrepreneurial spirit with a can-do attitude
- Strong business acumen and analytical skills
- Detail-oriented and capable of multitasking
- Creative and aesthetic sense for brand expression
- Team player with strong communication and collaboration skills
- Knowledge in Salesforce, Adobe, Infoware, and Google Analytics is a plus
Experience Requirements
Minimum 3 years of experience in ecommerce operations in a fast-paced and dynamic environment.
Education Requirements
Bachelor’s degree
Job Benefits
Hybrid working mode
Culture
Located in Hong Kong, the company fosters a dynamic and innovative work environment, encouraging creativity and collaboration.
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