Fresh Ecommerce & Digital Communications Executive

Hong Kong • China

Sunday, January 12, 2025

Fresh, a distinguished brand under the LVMH umbrella, is renowned for its innovative approach to beauty and skincare. As part of the Perfumes & Cosmetics division, Fresh combines natural ingredients with modern science to create luxurious products. MAKE UP FOR EVER, another esteemed brand within the LVMH group, is celebrated for its professional-grade cosmetics. Together, these brands offer a dynamic and inspiring work environment, fostering creativity and excellence.

1. Manage daily operations for brand.com, including catalogue management, product launches, and animation planning.
2. Ensure site merchandising excellence to maximize sales opportunities and enhance consumer journey.
3. Oversee Performance Marketing metrics, SEM, and SEO to boost website traffic, lead generation, and conversion rates.
4. Analyze online consumer behavior to optimize customer engagement, loyalty, and lifetime value.
5. Coordinate with internal stakeholders and external agencies to ensure seamless order fulfillment processes.
6. Implement HQ and local market initiatives, conducting UAT for UX/UI improvements and new functionalities.
7. Monitor and analyze Ecommerce sales performance, translating data into consumer insights and business development reports.
8. Develop social content calendars and paid digital advertising strategies to increase brand awareness and drive E-commerce traffic.
9. Support digital communications efforts by engaging influencers and building a brand community.

1. Bachelor’s degree
2. Minimum 3 years of experience in E-commerce operations

1. Strong business acumen and analytical skills
2. Detail-oriented with multitasking capabilities
3. Creative and aesthetic sensibility for brand expression
4. Excellent communication and collaboration skills
5. Knowledge of Salesforce, Adobe, Infoware, and Google Analytics is advantageous

A minimum of 3 years in E-commerce operations within a fast-paced and dynamic environment. Experience with both in-house and agency settings, as well as marketplaces and e-retailers, is highly preferred.

Bachelor’s degree

Hybrid working model offering flexibility and work-life balance.

The workplace culture at Fresh and MAKE UP FOR EVER is characterized by a commitment to innovation, creativity, and excellence. As part of the LVMH family, employees are encouraged to pursue professional growth and development within a supportive and dynamic environment.