Fresh Ecommerce & Digital Communications Executive

Hong Kong • China

Tuesday, December 24, 2024

Fresh, a distinguished brand under the esteemed LVMH group, is renowned for its innovative approach to beauty and skincare. As part of the Perfumes & Cosmetics division, Fresh combines modern science with time-honored rituals to create transformative products. MAKE UP FOR EVER, another illustrious brand within the LVMH portfolio, is celebrated for its professional-grade makeup and artistry. Together, these brands offer a dynamic and inspiring environment for professionals in the luxury beauty sector.

1. Manage daily operations for brand.com, including catalog management, product launches, and animation planning.
2. Ensure site merchandising excellence to maximize sales opportunities and enhance consumer journey.
3. Oversee Performance Marketing metrics, SEM, and SEO to drive website traffic and conversion rates.
4. Analyze online consumer behavior to optimize engagement, loyalty, and lifetime value.
5. Coordinate with internal stakeholders and external agencies to ensure seamless order fulfillment processes.
6. Implement HQ and local market initiatives, conducting UAT for UX/UI improvements.
7. Monitor and analyze Ecommerce sales performance, translating data into actionable insights.
8. Develop social content calendars and paid digital advertising strategies to boost brand awareness and drive traffic.
9. Support digital communications efforts, fostering influencer engagement and community building.

1. Bachelor’s degree in a relevant field.
2. Minimum 3 years of experience in E-commerce operations within a fast-paced environment.
3. Experience with marketplaces and e-retailers preferred.

1. Entrepreneurial spirit with a proactive, can-do attitude.
2. Strong business acumen and analytical skills.
3. Detail-oriented with the ability to multitask.
4. Creative and aesthetic sensibility to express brand identity.
5. Excellent communication and collaboration skills.
6. Familiarity with Salesforce, Adobe, Infoware, and Google Analytics is advantageous.

A minimum of 3 years of experience in E-commerce operations, preferably within both in-house and agency settings.

Bachelor’s degree in a relevant field.

The role offers a hybrid working model, allowing flexibility and work-life balance.

The workplace culture at Fresh and MAKE UP FOR EVER is characterized by innovation, creativity, and a commitment to excellence. As part of the LVMH group, employees are encouraged to pursue professional growth and contribute to the brands' legacy of luxury and quality.