Fresh Ecommerce & Digital Communications Executive

Hong Kong • China

Monday, March 17, 2025

Fresh, a distinguished brand within the Perfumes & Cosmetics business group, is renowned for its innovative approach to beauty and skincare. As part of a global luxury conglomerate, Fresh offers a dynamic and stimulating work environment that fosters creativity and excellence. MAKE UP FOR EVER, another esteemed brand in the portfolio, complements this ethos with its dedication to professional artistry and high-quality products. Together, these brands provide a unique opportunity for professionals to thrive in the luxury sector.

1. Manage daily operations for brand.com, including catalogue management, product launches, and animation planning.
2. Establish site merchandising excellence to enhance sales opportunities and optimize consumer journeys.
3. Manage performance marketing metrics, including SEM and SEO, to increase website traffic and conversion rates.
4. Analyze online consumer behavior to enhance customer engagement, loyalty, and lifetime value.
5. Coordinate with internal stakeholders and external agencies to ensure seamless order fulfillment processes.
6. Implement market initiatives and conduct user acceptance testing for UX/UI improvements.
7. Monitor and analyze ecommerce sales performance, translating data into actionable insights.
8. Develop social content calendars and digital advertising strategies to boost brand awareness and drive ecommerce traffic.
9. Engage with influencers and build brand communities to foster brand loyalty.

1. Bachelor’s degree in a relevant field.
2. Minimum of 3 years of experience in ecommerce operations within a fast-paced environment.

1. Strong business acumen and analytical skills.
2. Detail-oriented with excellent multitasking abilities.
3. Creative and aesthetic sensibility to express brand identity.
4. Excellent communication and collaboration skills.
5. Knowledge of Salesforce, Adobe, Infoware, and Google Analytics is advantageous.

A minimum of 3 years in ecommerce operations, preferably with experience in both in-house and agency settings, as well as marketplaces and e-retailers.

Bachelor’s degree in a relevant field.

Competitive benefits package including opportunities for professional development and career advancement within a global luxury brand.

The workplace culture at Fresh and MAKE UP FOR EVER is one of innovation, collaboration, and excellence. Employees are encouraged to take initiative and ownership of their roles, fostering an entrepreneurial spirit. The brands value creativity and strategic thinking, providing a supportive environment for professional growth.