Fresh Director of Global Social Media Influencer Strategy

New York • USA

Friday, April 25, 2025

Fresh, a distinguished lifestyle beauty brand within the esteemed LVMH group, is renowned for its innovative skincare, lip care, body care, and fragrance offerings. Headquartered in New York, Fresh operates in over 25 countries and is celebrated for its commitment to creating transformative everyday indulgences. As part of the LVMH conglomerate, Fresh benefits from a rich heritage of luxury and excellence, fostering an inspiring and inclusive work environment with world-class benefits.

1. Define and implement the influencer brand strategy within the integrated communication plans, encompassing content generation, paid partnerships, events, and seeding.
2. Collaborate with Eastern and Western Market teams to develop an organic social platform strategy and identify new channels for testing.
3. Oversee the development of influencer content strategy and manage the external influencer content program, including workflow, briefing, and asset delivery.
4. Create global guidelines, frameworks, and strategies for influencer engagement that regional teams can execute consistently across key markets.
5. Lead the content strategy for brand, product, and lifestyle campaigns, ensuring innovation and engagement.
6. Define and manage key organic social KPIs, providing dynamic reporting to measure campaign impact.
7. Work with international market teams to incorporate market needs into the organic social strategy, content development, and calendar.
8. Collaborate with creative and marketing teams to align influencer strategy with business needs.

1. 8-12 years of experience in social media or influencer marketing, preferably within the beauty industry.
2. Proven project management skills.
3. Strong analytical skills to evaluate content effectiveness and program performance.
4. Excellent creative judgment and ability to recognize engaging, on-brand content.

1. Deep understanding of social media platforms and advertising products.
2. Proficiency in digital media and social media metrics and monitoring tools (e.g., Dash Hudson, Tribe).
3. Technical skills in Excel, PowerPoint, and SparkAR; photography, Photoshop, and video editing skills are a plus.
4. Strong written and verbal communication skills.
5. Ability to make proactive recommendations on process improvement and new ways of working.

A minimum of 5 years of relevant experience is required.

The salary range for this role is $160,000 - $180,000 USD.

Fresh offers comprehensive benefits including health care (medical, dental, vision), 401k with company match, paid time off, flexible working arrangements, mental health support, fertility and family planning services, and exclusive discounts within the LVMH group.

Fresh fosters a culture of inclusivity and innovation, celebrating diversity and encouraging employees to dream big. The company values curiosity, collaboration, and a consumer-centric approach, creating an environment where differences are embraced and contribute to collective strength.